AI Search Visibility Agency Dashboard for 15 Clients: Platform for AI Overviews, ChatGPT, and Perplexity Tracking

Fifteen clients is the number where a freelancer spreadsheet dies. You need projects that do not leak prompts, seats that are not one shared login, and a dashboard you can open in a client call without exporting CSV first. The surfaces they care about are usually the same three: Google AI Overviews, ChatGPT, Perplexity. Those three do not live in one official report. Search Console will not store the ChatGPT prompt you typed.

An "agency dashboard" that only plots mentions will still generate fifteen awkward meetings. Clients ask why they disappeared. You shrug at a line chart.

What 15 clients actually consume

Each client wants their own prompt list. Mixing a dentist in Utrecht with a B2B SaaS in Austin in one project is how you ship the wrong fan-outs. You also want country (and often city) on the prompts, because "best CRM" is not the same answer in two markets.

You need engines that match the pitch. ChatGPT and Perplexity on paid Promptwatch plans are in the box. Overviews are too. Otterly's base four include ChatGPT, Overviews, Perplexity, and Copilot; Gemini and Claude cost extra. Profound Starter is ChatGPT-only. If the deck said "we track Overviews and ChatGPT," check the SKU before you sign six retainers on Starter.

Seats matter more than agencies admit. Passing one password around is not a dashboard. Promptwatch agency plans include 10 seats. Brand Essential is 1 seat. That alone decides whether you can put a client marketing manager in as read-only later.

White-label and SSO are Enterprise on Promptwatch. Self-serve agency does not invent a branded portal SKU. The workable reporting recipe is Looker Studio via the connector plus per-project keys, not a fake "white label" toggle on Kick-off.

The stack that looks like a dashboard and is not one

Otterly.AI is easy to demo. $29 Lite, 15 prompts, no PDF export. You will screenshot. Data can lag a week. Fine for one SMB. Miserable at fifteen if every extra 100 prompts is $99/mo and Claude is an add-on.

Peec AI has agency plans from $245/mo, unlimited seats, and screenshots. Starter at $95 is one project. Fifteen clients is not Starter. Extra models stack on the bill. No crawler logs, no AI conversion tracking, no publish step. We leave it last in ranked roundups.

Profound looks like the enterprise answer until you price fifteen workspaces and discover the famous coverage is Enterprise-gated. Annual billing on public tiers. A 7-day trial is short for an agency rollout.

What we want the dashboard to trigger

This site ranks platforms that act. For an agency, "act" means: see the drop, see whether ChatGPTBot fetched the page, open a gap, draft, get a human to accept, publish if the CMS is Webflow or Framer.

Promptwatch is the self-serve agency row we use for that. Kick-off is $199/mo (7-day trial): unlimited projects and prompts, 10 seats, 10,000 responses, and 10M crawler logs. Growth is $399/mo with 25,000 responses and 25M logs. Scale is $799/mo with 65,000 responses and 100M logs. The shared agency list includes state and city targeting, Data Studio, and custom reports. Shopping insights are not listed as a shared agency entitlement. White-label and SSO still require Enterprise or Custom. Brand plans exist if you only have one site: Essential $95/mo is not an agency product and has no listed crawler-log allowance.

Content Agents include AEO article budgets on brand tiers (5 / 15 / 30). Do not sell a client "unlimited articles" because Kick-off is unlimited prompts. Those are different meters.

Visitor analytics (script or GTM) is how you stop arguing about "AI traffic" in GA4 with a messy referrer. Agent Chat is useful in Slack if you connect it; scheduled briefings can skip when nothing changed.

A 15-client rollout that does not pretend

One project per client. No shared prompt soup.
Twenty purchase prompts each, in the client's language, with city if they are local.
Connect crawler logs where the CDN allows it (Cloudflare, CloudFront, Fastly, Vercel, Netlify, and others on the list).
Put Looker on Professional+ or agency plans if the client wants a report that is not a live login.
Publish only through the review inbox. Fully automated live push exists in the product. We would not turn it on for fifteen retainers.

Google's AI features documentation is still the Overviews source of truth. GSC generative reports (June 2026) list impressions, not a ChatGPT mention log. The agency dashboard is the place those three surfaces finally sit next to each other, with a to-do attached. If your platform cannot attach the to-do, you bought fifteen monitors.