How to automate local AI visibility reporting with scheduled chats

Local AI visibility reports tend to die around week three. Someone builds a spreadsheet with a tab per city, copies numbers out of a dashboard every Monday, and adds two lines of commentary per location. That holds up until the person goes on holiday or the location count doubles. Then the report either stops or turns into a table of numbers nobody explains.

The recurring part of that job belongs to an agent. People should keep the part that needs judgment. In Promptwatch, the recurring part is a Scheduled Chat: an Agent Chat question you save once and let run on a schedule, delivered in the app or in Slack. This guide sets one up as a weekly briefing per location. The general mechanics are in our Scheduled Chats setup guide. Here the focus is making the output useful for a business with several locations.

Get the location data right first

A briefing can only report what the monitors collect. Each Promptwatch monitor carries a location, a language, the models it runs and, optionally, a persona, and its prompt panel runs daily per model. For local reporting that means one monitor per location with identical prompts in each, so the numbers compare.

How fine the location can get depends on the plan:

Country-level tracking is on every paid brand plan, including Essential ($95/mo) and Professional ($245/mo).
State and city tracking start on Business ($579/mo, no free trial) and are on every agency plan: Kick-off ($199/mo), Growth ($399/mo) and Scale ($799/mo).
Local GEO/SEO coordinate targeting, added in October 2026, pins a monitor to exact coordinates with a radius between 20 m and 5 km. ChatGPT, Google AI Overviews and Google AI Mode then answer as if asked from that spot. Other models fall back to country, state or city. It's on Business, Agency Scale and Enterprise.

A brand on Essential or Professional that sells in two countries can use the same approach with one country monitor each. It just can't go below country level. If you need to create dozens of identical city monitors, our walkthrough on automating city monitors with MCP shows how to let an agent do it without typos.

Start from an Agent Skill, then make it local

Agent Chat comes with Agent Skills, prebuilt workflows that include a 7-day GEO briefing and a competitor gap analysis. The 7-day GEO briefing is the closest fit, since a weekly location report covers the same window. A generic briefing won't treat your project as a set of locations, though, so the question has to say so.

Here is an ask that works as a weekly schedule, written for a hypothetical dental group:

"For each city monitor in the Northside Dental project, compare the last 7 days with the previous 7. Report Visibility Score, Share of Voice and average Position in Answer per city. Name the competitor that gained most in each city. List any cited domain that appeared in or dropped out of that city's answers. End with the two cities that need attention and why."

The ask names the unit, the city monitor, so the agent loops over locations instead of blending them into one project number. It also asks for a comparison and a short verdict. A weekly reader wants to know what changed and where to look, and a full table leaves them to work that out alone.

Run the question once by hand in Agent Chat before you schedule it. Check the per-city figures for one city against the dashboard. If the agent merged two monitors or skipped one, fix the wording now. A month of confidently wrong briefings is harder to undo.

Decide where the briefing lands

Scheduled Chats deliver in the app or in Slack. For a team with a channel per region, Slack is where the briefing is most likely to get read.

Agencies have one constraint to plan around: Slack briefings are not available on white-label workspaces. If you run clients in a white-labeled workspace, use scheduled PDF reports for the client-facing part. Promptwatch exports any dashboard as a PDF and sends PDF reports on a schedule, and white-label branding applies to PDF exports and schedules.

For a multi-location brand we'd split delivery by reader:

A weekly Scheduled Chat to the marketing channel with the per-city comparison and the cities to watch.
A scheduled PDF of a locations dashboard for regional managers, who want the charts more than the commentary.
The Action Board's weekly digest email for whoever owns fixes, so the briefing and the to-do list don't get mixed up.

You don't have to build that dashboard by hand. Agent Chat can create and edit dashboards, so you can ask it for a "Locations" dashboard with a visibility chart per city monitor and a citations panel, then schedule that dashboard as a PDF. If you'd rather report outside Promptwatch, custom reports and the Looker Studio connector come with Professional and every agency plan.

Keep the briefing honest

A scheduled agent will write something every week whether or not anything happened. Two habits stop that from becoming noise.

Tell it what doesn't count as news. Add a line like "If a city's Visibility Score moved by less than five points, write 'no material change' for that city and skip the detail." Pick the threshold yourself after watching a few weeks of normal movement. Small prompt sets wobble from day to day, and a reader who sees every wobble explained soon stops trusting the explanations.

Ask for evidence next to every conclusion. "A competitor gained in Leeds" helps more with "cited from these two pages" attached. Citation analytics in Promptwatch work at page and domain level, so the agent can name the source instead of guessing at a reason. On Professional and above, and on every agency plan, you can also ask whether AI crawlers reached the location page that week. Agent Analytics logs IP-verified hits from bots such as OAI-SearchBot, ChatGPT-User and PerplexityBot. Essential has no crawler logs, so drop that line from the ask on that plan.

Watch usage as you add locations. Each new city monitor multiplies the responses your prompt panels consume, and Promptwatch sends usage alerts at 85% of a quota. Treat that alert as the moment to trim prompts or models before adding more cities.

What changes for the team

Before, someone exported numbers per city, pasted them into a deck and guessed at causes. After, the agent posts a per-city comparison with cited sources on Monday morning, regional managers get their PDF, and the person who fixes things gets the Action Board digest. People still decide what to do about Leeds. They no longer spend Monday finding out that Leeds moved. When something does need fixing, our guide to running an Action Board for locations picks up from here.

The briefing is only worth reading because the agent writing it can reach the city answers, the citations and the crawler logs in one workspace. A monitoring-only tracker can tell you the Leeds number fell. Promptwatch can tell you which source replaced you and whether your Leeds page was even crawled. For a multi-location brand that means Promptwatch on Business, which adds city and coordinate tracking. Agencies get city tracking, Agent Chat and scheduled PDFs on any agency plan.