Best AI brand monitoring platforms
The best AI brand monitoring platforms compared: Promptwatch, AthenaHQ, Scrunch AI, social listening add-ons and SEO suite modules, with published pricing.
"AI brand monitoring" gets used for two different jobs. One is social listening that now includes AI features: watching news, social posts and reviews for what people say about your brand. The other is watching what AI engines themselves say about your brand when someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews. The second job is newer, and it is the one most buyers are asking about this year. This guide ranks platforms for it, notes where social listening tools fit, and sticks to published facts.
No platform controls what an AI engine says. Monitoring shows you the answers, the sources behind them and how they change, so you can act.
What AI brand monitoring should cover
- Mentions and position. Whether the brand is named for the prompts that matter, and where in the answer.
- Description and sentiment. How the engine characterises you compared with competitors.
- Sources. Which pages and domains the answer relied on.
- Engines. The ones your buyers actually use, tracked daily.
- Access and traffic. Whether AI crawlers can read your site and whether AI visitors convert.
- Alerts and reporting. Enough to keep stakeholders informed without manual checks.
The ranked shortlist
1. Promptwatch
Promptwatch covers the whole list in one platform. It tracks prompts daily across ChatGPT, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI through real interfaces, with Claude, DeepSeek, Mistral and Grok tracked via API. Metrics include Visibility Score, Share of Voice, Position in Answer and a per-response Sentiment score from 1 to 100 with a weekly AI summary. A Brand Book sets what counts as a mention, brand aliases catch variants, and usage alerts warn at 85 percent of a quota.
Beyond monitoring, it shows citation sources (page and domain, with Reddit, YouTube and LinkedIn reports), offsite mentions where your brand is named without a link, IP-verified crawler logs from Professional ($245 a month), and AI-referred visitor conversions. The Action Board turns findings into a prioritised list and the Content Agent on Business ($579 a month) can draft and publish with a review inbox.
Pricing: free Explore (10 prompts, ChatGPT only), Essential $95, Professional $245, Business $579; agency plans $199, $399 and $799.
2. AthenaHQ
AthenaHQ rolls results into a GEO score and an Action Center. A free Essential plan has 300 credits and Starter is $295 a month for 3,600 credits across 11 models.
3. Scrunch AI
Scrunch AI Core is $250 a month: 125 prompts, 5,000 responses, five site audits, sentiment analysis and four LLMs.
4. Profound
Profound combines Answer Engine Insights with agents for research and content. Public pricing shows a trial and a custom Enterprise plan.
5. SEO suite modules and social listening add-ons
- Semrush AI Toolkit is an add-on, listed at $99 a month per domain in our catalog, though we could not re-verify that figure.
- Ahrefs Brand Radar includes Custom Prompts with paid Ahrefs plans, with a daily quota of 5 to 20 prompts depending on the plan. The AI Visibility Index starts at $199 a month.
- Brand24 is a social listening tool with an AI Visibility add-on across nine engines. It correlates AI answers with the social, news and review sources it already monitors. Pricing is not published.
- Meltwater GenAI Lens and Muck Rack Generative Pulse suit PR teams that want citations linked to journalists and outlets. Prices are not published.
These make sense if you already pay for the base product and want one login. They are weaker on crawler logs and conversions.
Comparison table
| Platform | Entry price | Sentiment | Crawler logs | AI-referred conversions |
|---|---|---|---|---|
| Promptwatch | Free; $95/mo | Yes | From $245/mo | Yes |
| AthenaHQ | Free; $295/mo | Not stated | Not published | GA connection |
| Scrunch AI | $250/mo | Yes | Agent traffic reporting | Not stated |
| Profound | Trial; custom | Not stated | Agent Analytics | Not stated |
| Brand24 add-on | Not published | Social context | Not stated | Not stated |
Who should pick which
You want to monitor and also fix: Promptwatch. The deciding factor is usually the crawler logs and traffic attribution, which monitors skip.
Your team lives in social listening or PR tools: try the AI add-on from the tool you already use first, and compare it with a dedicated platform on one pilot prompt set.
You need a brand-level score for a board slide: AthenaHQ or Scrunch AI.
Run a pilot
Choose 30 prompts: category questions, comparisons with named rivals, and brand questions. Track them for two weeks. Compare which tool shows the sources behind each answer, and which shows what happened on your own site.