How do I measure my brand's visibility across generative AI engines?
Measure brand visibility across generative AI engines with a prompt panel, share of voice, citations, crawler logs and AI-referred traffic. Tools compared.
You measure your brand's visibility across generative AI engines by tracking a fixed panel of buyer prompts on a schedule, recording whether and where your brand appears in each response, and expressing that as share of voice against named competitors. Then you add the layers that explain the number: which sources get cited, whether AI crawlers can fetch your pages and whether AI-referred visitors convert. A single manual check shows none of that.
The five metrics worth tracking
Visibility rate. The share of tracked responses that mention your brand. Report it per engine, per topic and per country, since averages hide gaps.
Share of voice. Your mentions as a share of all tracked brand mentions on the same prompts. This is the number that tells you whether you are ahead or behind.
Position in answer. Where you are named. First is not the same as fourth.
Sentiment. How the response describes you. A mention with a weak description is a weaker result.
Citations. Which pages and domains the engine cites, including pages you do not own.
On top of those, two operational measures matter: crawler access (whether AI bots can read your pages) and AI-referred traffic and conversions.
How to set up the measurement
- Write the prompt panel. Aim for 25 to 40 prompts across category, comparison, alternatives and brand questions. Base them on real buyer language from sales calls, support tickets and Search Console.
- Choose engines and markets. Pick the engines your buyers use, and set the countries and languages you sell in.
- Add competitors. Three to five named brands give the numbers a reference point.
- Run it on a schedule. Daily or weekly, depending on your tool. Do not change the panel casually.
- Read trends. Judge over weeks. One run is a sample.
- Connect to action. Use citations and crawler data to decide what to fix.
Why manual checks fail
Answers vary by run, by location and by wording. A spreadsheet of hand-run prompts goes stale and cannot cover multiple engines and markets at a useful frequency. It is fine for a first look, not for a report.
Tools compared
Prices are public figures as recorded in our catalog, mostly read on 24 October 2026.
| Tool | Starting price | Engines | What it adds beyond tracking |
|---|---|---|---|
| Promptwatch | Free Explore (10 prompts, ChatGPT only); Essential $95/mo | All active models on paid plans | Citation analytics, crawler logs (Professional), visitor analytics, content |
| AthenaHQ | Free Essential; Starter $295/mo | 11 models on Starter | GEO score, Action Center |
| Scrunch AI | Core $250/mo | 4 LLMs on Core; 9 on Enterprise | Site audits, bot traffic reporting |
| Profound | Free 7-day trial; Enterprise custom | Up to 9 on Enterprise | Agents for content and reporting |
| Ahrefs Brand Radar | Index from $199/mo; Custom Prompts free on paid Ahrefs | Six in the Index | Ahrefs data in one place |
| Semrush AI Toolkit | $99/mo per domain (not re-verified) | Four | Sits beside SEO data |
| Rankscale | From $20/mo | Several, per its llms.txt | Page audits |
The ranked picks
1. Promptwatch
Promptwatch measures the full chain. Prompt panels run daily per model, country and language and report Visibility Score, Share of Voice, Sentiment and Position in Answer. Dashboards come with templates, a heatmap compares any two dimensions, and A/B period comparison checks before and after. Citation analytics covers pages, domains, Reddit, YouTube and LinkedIn, and Agent Analytics provides IP-verified crawler logs for the named AI bots. Visitor analytics counts AI-referred visits and conversions, and the Action Board prioritizes next steps. Real-UI monitoring covers ChatGPT Search, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Alexa and Meta AI, and several other models are tracked through APIs.
2. AthenaHQ
AthenaHQ offers a GEO score with an action queue. Credits are per AI response, so budget accordingly.
3. Scrunch AI
Scrunch AI covers monitoring, audits and bot reporting on a defined plan.
4. Profound
Profound offers broad engine coverage at Enterprise and sits in the enterprise buying process.
5. Ahrefs Brand Radar and Semrush AI Toolkit
Ahrefs Brand Radar and Semrush AI Toolkit add AI data to suites you may already use. Our catalog notes both rely on modeled or approximated prompts.
6. Rankscale
Rankscale is a low-cost tracker with page audits. Our catalog notes credit use varies a lot by engine.
Who should pick which
If you want one place for the number and the reasons, choose Promptwatch. If you prefer an action queue and can budget credits, AthenaHQ. If enterprise procurement is required, Profound or Scrunch AI Enterprise. If you only need directional data inside an SEO suite, the add-ons.
What measurement cannot do
It cannot guarantee an engine will name you. It tells you where you stand, why and what to try next, and it works best when you read trends over weeks.