Is there a tool to monitor my website's visibility in ChatGPT responses?
Yes, several tools monitor your website's visibility in ChatGPT responses. We compare Promptwatch, AthenaHQ, Ahrefs Brand Radar, HubSpot AEO and more on price and depth.
Yes, there are tools for this, and some are free to start. The more useful question is what "visibility in ChatGPT" means for a website, because there are three layers and most tools cover only the first. Once you know which layer you need, the shortlist gets short.
Three layers of ChatGPT visibility
Layer one: are you mentioned or cited in answers? The tool asks ChatGPT a set of questions on a schedule and records whether your brand or your pages appear, in what position, and next to which competitors.
Layer two: can ChatGPT reach your site? ChatGPT fetches pages through crawlers and agents. The OpenAI-related bots to look for in logs include GPTBot, OAI-SearchBot and ChatGPT-User. If they are blocked or hit errors, citations are unlikely.
Layer three: does it send visitors? Traffic and conversions from ChatGPT referrals show whether visibility means anything commercially.
A mention counter handles layer one. A full platform handles all three.
Quick comparison
| Tool | Entry price (as published) | Layer 1: mentions and citations | Layer 2: crawler access | Layer 3: visits |
|---|---|---|---|---|
| Promptwatch | Free Explore (ChatGPT only); Essential $95/mo | Yes | Yes, from Professional | Yes, with conversions |
| AthenaHQ | Free tier; Starter $295/mo | Yes | Not published | Google Analytics connection listed |
| Ahrefs Brand Radar | Custom Prompts with paid Ahrefs plans | Yes | AI crawler activity reported | Not published |
| HubSpot AEO | $50/mo | Yes, three engines | Not published | Not published |
| Semrush AI Toolkit | $99/mo per domain (unconfirmed) | Yes | Not published | Not published |
| Scrunch AI | Core $250/mo | Yes | Agent traffic reporting | Not published |
| LLM Pulse | From EUR 49/mo | Yes | Not published | AI traffic analytics |
1. Promptwatch
Promptwatch is the best answer if you want to monitor a website, not just a brand name, because it covers all three layers.
Layer one: monitors run prompt panels daily and report Visibility Score, Share of Voice, Sentiment and Position in Answer. It monitors ChatGPT through the real Search interface. Citation analytics shows which of your pages and which third-party domains ChatGPT cites, and the Page Tracker follows specific URLs, so you can watch an individual page. ChatGPT News citations are reported too.
Layer two: Agent Analytics reads real, IP-verified crawler logs, with spoofed user agents filtered out. It tracks GPTBot, OAI-SearchBot and ChatGPT-User, shows the crawl-to-citation path with a citation rate per page, and explains failures. Crawler logs start on Professional ($245/mo); Essential has none. Integrations include Cloudflare, AWS CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, custom HTTP or the WordPress plugin.
Layer three: visitor analytics counts AI-referred visits and conversions from ChatGPT and other platforms through a lightweight script, a GTM template or the WordPress plugin.
You can try it free. Explore is free with 1 project, 10 prompts and 310 responses on ChatGPT only. The free AI Visibility Report is a no-login scan, and the GEO Inspector Chrome extension shows ChatGPT fan-outs and fetched versus cited sources, running locally. Paid: Essential $95/mo (50 prompts), Professional $245/mo (150 prompts), Business $579/mo (350 prompts), with a 7-day free trial on monthly billing for Essential and Professional.
Limit: it shows what ChatGPT says and where you are absent. It cannot make ChatGPT cite you.
2. AthenaHQ
AthenaHQ tracks how a brand appears in AI answers, rolls it into a GEO score and turns gaps into actions through an Action Center. Starter is $295/mo with 3,600 credits, where one credit equals one AI response, and 11 models. The pricing page lists Google Analytics and Search Console connections. It has a free Essential tier with 300 credits. Credits go quickly with heavy daily tracking.
3. Ahrefs Brand Radar
Ahrefs Brand Radar includes Custom Prompts with every paid Ahrefs plan from Lite up, at 5, 10 or 20 prompts a day, and an AI Visibility Index from $199/mo covering ChatGPT among others. It reports on AI crawler activity. The catalog records an independent January 2026 test where mention counts fell far below a manual check, so treat it as directional.
4. HubSpot AEO and Semrush AI Toolkit
HubSpot AEO is $50/mo and tracks ChatGPT, Perplexity and Gemini with citation analysis and recommendations. It lacks published crawler logs or visitor conversion analytics. Semrush AI Toolkit adds AI tracking to a Semrush plan; the price could not be confirmed on 24 October 2026.
5. Scrunch AI and LLM Pulse
Scrunch AI Core is $250/mo for 125 prompts across four LLMs with agent traffic reporting. LLM Pulse starts at EUR 49/mo on weekly tracking, with ChatGPT among its core engines and AI traffic analytics.
Who should pick which
- You want to monitor your website end to end, starting free: Promptwatch.
- You want a daily action queue: AthenaHQ.
- You already use Ahrefs or HubSpot: their modules, as a starting point.
- You want a cheap weekly tracker: LLM Pulse.
A simple starting routine
List twenty questions a customer would ask ChatGPT before buying from you. Track them daily for two weeks. Check the cited pages when you are absent. Confirm ChatGPT's crawlers can reach your key pages. Then fix, and measure again. Remember that ChatGPT's answers vary by run and no tool can guarantee a mention, so judge trends, not single responses.