See Which Competitors Advertise Inside Your ChatGPT Prompts

The reason to watch ads inside ChatGPT is that a rival appearing above you is not always an organic win for them. Sometimes they paid for the slot. Prose mention tracking cannot tell you which, because a name in a sentence has no bid signal. The sponsored unit does. Ads Radar inside Promptwatch records the advertiser against the prompt, and the point of recording it is to turn it into work. Review: Promptwatch. Full directory.

This site ranks tools that act. A list of rivals is a report. A list of rivals tied to the prompts they bought into, with a trend that tells you who is gaining, is a workspace. Ads Radar is the second kind, and it gets its data by watching the real ChatGPT interface. No vendor has an OpenAI partnership for this, and any tool claiming one is describing something that does not exist.

Which prompts even have a paid slot

Start with the prompts that carry ads. Ads Radar lists the prompts whose answers contained sponsored ads, with an ad count and a latest capture time per prompt. Sort by ad count. The prompts with the most captured ads are where competitors are buying repeatedly, and a rival buying your branded prompt every week is a campaign, not a test.

The same view tells you where to stop looking. A prompt that has never returned a sponsored unit is not an auction you are losing. It may not be an auction at all, and time spent on it is time not spent on the active ones.

The rival you did not have on your list

List advertiser root domains ordered by ad count. This is the set of brands buying into your prompt set, ranked by how often they show up. The value is the rival who is not in your SEO competitor set but keeps appearing in the paid slot inside ChatGPT. SEO competitor lists come from search results. ChatGPT ad competitors are a different list, and this is how you find it.

Filter the full ad list to one advertiser's domain and read every ad they have run on your prompts. Each row has the ad creative, the advertiser name, the landing page, the source response, and the position of the ad inside that answer. You read their actual copy. Save the exact string, because a paraphrase is a guess and a guessed ad is a fabricated data point that will not survive a client check.

Share of ads over time

A snapshot tells you who is buying now. A trend tells you who is gaining. Ads Radar pulls the top advertiser domains with daily ad counts, defaulting to the last 90 days, so you can read share of ads over time. A rival whose daily count is climbing on your branded prompts is a different problem from one whose count is flat.

A competitor who held steady for a quarter and then doubled in the last month is running something new. A competitor who has been steady the whole time is just always there. You cannot tell them apart from one capture, and the trend is what lets you.

Keep the rows comparable

Filter by model, prompt type, and intent. A COMMERCIAL prompt and an INFORMATIONAL prompt are not the same auction. A rival buying into COMMERCIAL prompts is closer to your paid search world than one buying into INFORMATIONAL ones. A BRAND_SPECIFIC prompt, where someone types your name, is the row to watch closest, because that is a rival buying your own demand.

Sort by position in the response. The top sponsored slot and the third one are not the same buy. Two rivals can appear and one of them paid for the slot above the other, and "did a rival appear" hides that.

Turn the row into a ticket

The point of all this is the ticket. A rival buying your branded prompt is a thing you assign to someone. A rival buying a category prompt you also target is a thing you compare against your own bid thinking, even though the auctions are not the same. None of this is bid management, because ChatGPT sponsored units are not Google Ads.

Ads Radar is a platform feature on Professional at $245/mo and above, and on the self serve agency plans (Kick-off $199, Growth $399, Scale $799). Essential at $95/mo does not include it. Explore is free with 10 ChatGPT prompts. AthenaHQ at $295/mo and Otterly.AI at $29 do not store the sponsored unit against the prompt.

What to do this week

1. Open the Ads Radar prompt list and sort by ad count.
2. Take the three prompts with the most captured ads.
3. Open the advertiser domain list for those prompts and find the rival you did not expect.
4. Filter to that rival's domain and read their actual ad copy.
5. Pull the 90 day share of ads trend, then turn that row into a ticket with an owner.