What tools can track my company's visibility in ChatGPT and Perplexity
Which tools track your company's visibility in ChatGPT and Perplexity? We compare Promptwatch, AthenaHQ, Scrunch AI, Profound and suite add-ons on current data.
Tracking your company in ChatGPT and Perplexity is a different job from tracking rankings in Google. There is no fixed results page. The answer is generated, it changes between runs, and it depends on the wording of the question. So the tools that work do it by asking a defined set of questions repeatedly, recording whether and how your company appears, and showing the trend.
This guide covers the tools that do that, using vendor information read on 24 October 2026 and Promptwatch details as of 28 October 2026.
What "visibility" means in each engine
In ChatGPT, visibility usually means being named in the answer, being cited as a source, or both. ChatGPT Search runs live web searches, so crawler access to your pages matters. In Perplexity, answers lean heavily on cited sources, so a citation is the main signal. A useful tracker separates mentions from citations and shows the position in the answer, not just a yes or no.
Check three things in any tool: that it monitors the real product experience of each engine (not only a raw API), that you can set your own prompts by country and language, and that it shows trends and competitors, not only your own number.
The tools
1. Promptwatch
Promptwatch monitors ChatGPT (Search) and Perplexity, along with Google AI Overviews, AI Mode, Microsoft Copilot, Gemini, Amazon Alexa and Meta AI, through real-UI monitoring of the live-search platforms. Prompt panels run daily per model, country and language, reporting Visibility Score, Share of Voice, Sentiment and Position in Answer. Citation analytics shows which pages and domains each engine cites, including Reddit and YouTube reports. Agent Analytics logs IP-verified AI crawler hits from GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot and Perplexity-User, so you see whether the bots behind each engine reach your pages. Visitor analytics counts the AI-referred visits and conversions from ChatGPT, Perplexity and others.
Note the plans. Explore is free but covers ChatGPT only with 10 prompts, so Perplexity tracking needs a paid plan: Essential is $95 a month, Professional $245, Business $579. Every paid plan includes all active models. Crawler logs start on Professional.
2. AthenaHQ
AthenaHQ tracks brand presence across 11 models on Starter at $295 a month, using credits where one credit equals one AI response. It adds a GEO score, sentiment and an Action Center for tasks. Free Essential includes 300 credits for a first test.
3. Scrunch AI
Scrunch AI Core is $250 a month and tracks four LLMs, including ChatGPT and Perplexity, with 125 prompts and 5,000 responses a month. It also reports AI bot traffic and runs site audits.
4. Profound
Profound is an enterprise platform. Its trial runs 50 prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, and Enterprise tracks up to nine answer engines. Pricing for Enterprise is custom, with an earlier estimate near $40k a year.
5. Suite add-ons
Semrush AI Toolkit tracks ChatGPT, Gemini, Perplexity and Google AI Overviews, and is listed at $99 a month per domain with 25 tracked prompts (not re-verified). Ahrefs Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Custom Prompts included on paid Ahrefs plans. HubSpot AEO tracks ChatGPT, Perplexity and Gemini at $50 a month.
Comparison table
| Tool | Starts at | ChatGPT and Perplexity | Extra |
|---|---|---|---|
| Promptwatch | Free (ChatGPT only); $95/mo all models | Yes, from Essential | Crawler logs, citations, conversions |
| AthenaHQ | Free tier; $295/mo | Yes | GEO score, Action Center |
| Scrunch AI | $250/mo | Yes | Bot traffic, site audits |
| Profound | Trial; Enterprise custom | Enterprise | Marketing agents |
| HubSpot AEO | $50/mo | Yes | Recommendations |
Who should pick which
- Promptwatch if you want mentions, citations, bot access and AI-referred conversions together.
- AthenaHQ if you want a score and a task list and can budget credits.
- Scrunch AI if you want audits and bot reports at a fixed monthly price.
- Profound if you are an enterprise with a bigger marketing remit.
- A suite add-on if you already use that suite and want a quick read.
Otterly.AI (from $29 a month) and Peec AI (from $95 a month) also exist and sit at the end of our shortlist.
How to start
List 30 questions a buyer might ask about your category, and 10 that name your company. Run them in the tool, note where you are cited in each engine, and check the crawler logs for ChatGPT and Perplexity bots. Do not expect a fixed ranking: answers vary, so judge direction over several weeks. No tool can guarantee that either engine will recommend you.