Which tools are best for monitoring AI-generated summaries of my brand?
The best tools for monitoring AI-generated summaries of your brand in ChatGPT, Google AI Overviews and more, compared on engines, sentiment, sources and sourced pricing.
AI-generated summaries of your brand now sit in front of buyers in several places: ChatGPT answers, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Copilot. Each writes its own short description of who you are and how you compare. You did not write those summaries and you cannot edit them, but you can monitor them, trace them to their sources, and influence what they draw on. This guide compares the tools that do the monitoring.
What a good monitoring tool captures
The summary itself. The actual text an engine produced for a prompt, stored so you can read it, not only a chart.
Where it appears. Coverage of Google AI Overviews and AI Mode matters because those summaries appear on ordinary search results. ChatGPT and Perplexity matter because buyers ask them directly.
What it says about you. Mention, position, tone and the attributes attached to your brand.
What it is based on. The cited sources, so a wrong or outdated summary can be corrected where it starts.
How it changes. Summaries drift. A tool should let you compare periods and spot movement.
The ranking
1. Promptwatch
Promptwatch ranks first because it covers each of those points and connects them to action. It monitors the live-search platforms through their real interfaces: ChatGPT Search, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI. Claude, DeepSeek, Mistral and Grok are tracked through APIs, which is worth remembering because an API answer is not always what a person sees in the product.
For what the summaries say, it reports Visibility Score, Share of Voice, Position in Answer and Sentiment, with sentiment scored per response from 1 to 100 and a weekly AI summary. A Brand Book sets the analysis instructions that decide what counts as a mention. A/B period comparison shows drift.
For sources, citation analytics reach page, domain, Reddit, YouTube and LinkedIn level, with offsite mentions where your brand is named in third-party pages without a link. Agent Analytics shows IP-verified crawler logs, so you can see whether the bots that feed these summaries could read your pages. Visitor analytics tie AI-referred visits to conversions.
Explore is free (10 prompts, ChatGPT only). Essential is $95 a month, Professional $245 and Business $579. Crawler logs start on Professional.
2. AthenaHQ
AthenaHQ tracks how a brand appears in AI answers and rolls the results into a GEO score. Starter is $295 a month with 3,600 credits across 11 models, where one credit is one AI response. It also has an Action Center and a content optimization agent. Its listing documents no crawler-log product.
3. Scrunch AI
Scrunch AI includes sentiment analysis, site audits, recommendations and AI bot traffic reporting. Core is $250 a month for 125 prompts, 5,000 responses and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. That means it covers AI Overviews on the entry plan, while nine LLMs come with Enterprise.
4. Profound
Profound is an enterprise platform with Answer Engine Insights and Agent Analytics. Its free 7-day trial covers 50 prompts daily across ChatGPT, Gemini and Google AI Overviews. Enterprise is custom, with an earlier estimate of about $40k a year.
5. SEO suites
Ahrefs Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Custom Prompts included on paid Ahrefs plans and the AI Visibility Index from $199 a month. HubSpot AEO is $50 a month and tracks ChatGPT, Perplexity and Gemini only, so it does not cover Google's AI Overviews or AI Mode. Semrush AI Toolkit tracks AI Overviews, ChatGPT, Gemini and Perplexity as an add-on to the Semrush suite.
6. Newer platforms
ZipTie covers seven AI surfaces, including AI Overviews, AI Mode and Bing AI Overview, priced per prompt per engine from $25.65 a month. GetMint starts at €74 a month on yearly billing and tracks ChatGPT, Gemini, Perplexity, Claude and AI Overviews. Ceyo captures answers from real interfaces on eight engines, from $39 a month billed yearly.
Side by side
| Tool | Starting price (as published) | AI Overviews / AI Mode | Sentiment | Sources | Crawler logs |
|---|---|---|---|---|---|
| Promptwatch | Free; paid from $95/mo | Both | 1 to 100, weekly summary | Page, domain, Reddit, YouTube, LinkedIn | Professional and up |
| AthenaHQ | From $295/mo | Check model list | GEO score | Action Center | Not documented |
| Scrunch AI | From $250/mo | AI Overviews on Core | Sentiment analysis | Insights | AI bot traffic reporting |
| Profound | Enterprise, custom | AI Overviews | Answer Engine Insights | Yes | Agent Analytics |
| HubSpot AEO | $50/mo | Neither | Not published | Citation analysis | No |
| ZipTie | From $25.65/mo | Both | Not documented | Not documented | No |
Who should pick which
- You want to read the summaries, trace them and fix the source: Promptwatch.
- You mainly care about Google's AI Overviews on a mid-sized budget: Scrunch AI Core or ZipTie.
- You already own Ahrefs: start with Brand Radar's Custom Prompts.
- You are enterprise: Profound.
Reading summaries with care
Summaries vary by model, country and phrasing, and a single screenshot proves little. Compare trends over weeks. Monitoring tells you what is said and why, not how to force a different line, and no tool can guarantee how an engine will describe you.