winno vs Promptwatch (2026): hire a Swiss GEO agency or run GEO in-house
winno is a Swiss agency where SEO plus GEO runs over CHF 10,000 in year one; Promptwatch is software from $95/mo with Content Agents. When to hire, when to run it, and how to do both.
This isn't a tool-versus-tool comparison. winno is an agency: people in Männedorf near Zurich who build your website, run your SEO and do GEO work in German for Swiss SMEs. Promptwatch is software whose agents track, diagnose and publish. The real question is who does the work: a team you hire, or a platform your own people run. There's a third answer as well, which is to hire the agency and hold it to numbers from a platform you control.
Side by side
| winno | Promptwatch | |
|---|---|---|
| What it is | Web design, SEO and GEO agency (winno GmbH) | AI visibility platform (Promptwatch B.V., Amsterdam) |
| Price | No rate card; SEO + GEO over CHF 10,000 in the first 6 to 12 months; llms.txt: SEO from CHF 3,000/mo | Explore free; Essential $95/mo; Professional $245/mo; Business $579/mo; agency from $199/mo |
| Free entry | SEO check in a video call; GEO test of 25 questions on 4 AI systems | Explore: 10 prompts, ChatGPT |
| Engines measured | ChatGPT, Perplexity, Gemini, Google AI Overviews (via Finseo) | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode |
| Reporting cadence | Monthly report | Daily prompt refresh on paid brand plans |
| Who writes and ships content | winno's team | Content Agents, after your review inbox |
| AI crawler visibility | Sets crawler access for GPTBot, ClaudeBot, PerplexityBot, Google-Extended | Agent Analytics crawler logs with crawl-to-citation path |
| AI-referred conversions | Search Console and Matomo data in the report | Visitor analytics with conversions |
| Language | German, for German-speaking Switzerland and DACH | Country tracking on every plan |
winno was read on winno.ch, its GEO, comparison and grounding pages and its llms.txt on 20 October 2026.
How winno works
winno GmbH was founded by Fábio Lichtler and Philipp Gomez. The brand dates from 2020 and the GmbH from 2023. Its GEO work starts from existing SEO rather than replacing it, which is the sensible order. The method has five steps: a free visibility analysis before any contract, a workshop that fixes a prompt set phrased the way Swiss customers ask, one-off technical work (Schema.org, llms.txt, crawler access), ongoing answer-ready passages and external mentions on directories and trade portals, then monthly monitoring per AI system. If the SEO base is missing, winno does SEO first.
The paid entry is a GEO audit testing your brand against 100 to 300 customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews, at a fixed price named in the quote. Measurement runs with Finseo and comes back monthly with mention rate, citation rate, share of voice, competitor mentions and a source list per AI system, plus Search Console and Matomo data.
winno earns credit for candor. It says nobody can guarantee a ChatGPT recommendation, lists the cases where it's the wrong choice, and publishes its own monitoring for winno.ch: 37 customer questions and 3,262 evaluated answers from 9 September to 8 October 2026, with overall visibility of 7.3% and no Gemini data for that period. It expects first movement after 6 to 10 weeks and a stable picture after about four months.
What to check: there's no rate card, and the price framing differs by page. The homepage +575% organic traffic graphic and the About page averages name no client, so read them as marketing. It optimises for six AI systems but measures four, with Claude and Copilot outside the reported metrics. And it works in German only; Romandie and Ticino need someone else.
How Promptwatch works
Promptwatch does the measuring and a good share of the doing. Prompt tracking carries search volumes, difficulty and query fan-outs, refreshed daily across the major engines. Citation analytics shows the pages, domains, Reddit threads and YouTube videos behind each answer. Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther and the Meta AI crawler, so you see the fetch, any error and the crawl-to-citation path, which a robots.txt setting can't show you. Visitor analytics ties AI-referred sessions to conversions.
Then Content Agents plan from a content gap analysis, write, and publish to Webflow, Framer or WordPress through a review inbox. That's the agency's "answer-ready passages" step, run by software with a human approving each piece.
What it doesn't do is the human part winno sells: the workshop, the website build, the outreach for external mentions on Swiss trade portals.
Who should pick which
Hire winno if you're a Swiss SME with no marketing staff, you want one German-speaking team for website, SEO and GEO, and a five-figure first year fits the budget. That's a coherent purchase.
Run it in-house on Promptwatch if anyone on your team can review a draft and act on a citation gap. Professional at $245/mo (150 prompts, 25M crawler logs, 15 AEO articles) comes to $2,450 a year on annual billing, since annual is 12 months for the price of 10. That is a fraction of the agency budget, and the data is yours.
Or do both. Whoever does the GEO work, keep your own measurement layer. winno reports with its tool, on its prompt set, monthly. An independent Promptwatch project lets you check the same questions daily, see whether the new passages get crawled, and tie AI visits to inquiries. Essential at $95/mo covers 50 prompts for that job. Agencies running several clients use the agency plans from $199/mo.
Verdict
winno is a credible, unusually transparent Swiss agency. For most readers of this site, though, the better start is Promptwatch: it takes on the measuring, the diagnosis and the drafting, and leaves you to decide whether you still need people for the rest. If you hire winno, hold the engagement to Promptwatch data.
FAQ
Is winno a software tool?
No. winno GmbH is an agency that measures AI visibility for clients with Finseo.
What does winno charge for GEO?
No price list is published. The audit is fixed-price per quote, and winno says SEO plus GEO runs over CHF 10,000 in the first 6 to 12 months.
Can Promptwatch track Swiss results?
Country-level tracking is on every plan. Pricing is in USD or EUR on promptwatch.com.