Authoritas review: pricing, features & alternatives

Authoritas' pixel-level 'True Rank' methodology measures where results actually render on screen, not just their list position — and its AIO tracking takes that further than any documented competitor: the crawler interacts with the AI Overview, clicking 'Show More', expanding hidden citations, and scrolling carousels to record every ranking page inside the answer, with type, position, and pixel coordinates. The AI tracker spans ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, and Bing AI.

For publishers and eCommerce teams whose economics turn on SERP real estate, plus a BigQuery integration on top tiers, this is data-team-grade tooling.

Independent evidence is thin and mixed: TrustRadius sits at 7.0/10 over 27 reviews, with the recurring critique being the interface — 'awkward,' needing a redesign, no top-level project overview (you inspect each module separately), and filters that overwhelm without in-app guidance. Long-term customers describe stretches of years with little visible product evolution, though that predates the current AI-tracking investment.

Buying is its own small adventure: the SEO platform (£99 Essential to ~£799 Expert, free 1-site tier) and the credit-based AI Search Tracker (free 50 credits up to £1,125/mo for 42,000) are priced separately, and Authoritas' own pages mix GBP and USD — confirm the currency and the total for both products before you commit.

Publishers, large eCommerce, and data teams that need to know exactly what renders inside AI Overviews — nothing else documents AIO internals this thoroughly, and the API makes it pipeline-ready.

Teams that need polish, onboarding, and community should expect friction here that Semrush-class tools have engineered away — pay for the data, not the experience.

Every row below is a capability we already listed for Authoritas. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

On this listing, Authoritas is a SEO suite with AI tracking for Publishers and data teams that want the most forensic AI Overview tracking available and will tolerate a dated interface to get it.. What we sourced here: AI Overview citation tracking by URL; Keyword portfolio monitoring; SERP feature intelligence; Market share reporting.

If you buy Authoritas for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Authoritas's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.