Citality review: pricing, features & alternatives
Ranked #201Check-based AI visibility tracker with an LLM judge for every mention, from $29/mo after a free trial.
Our verdict
Citality takes accuracy more seriously than most small trackers, and the LLM judge with a review queue is a real answer to inflated mention counts. The pricing is where it gets awkward: the entry plans lack scheduled tracking, Claude and Perplexity, and 250 checks a month will not go far. Search monitoring is limited to English desktop results in supported markets. Teams that want daily runs across engines plus the layer underneath the answers should compare Promptwatch, whose Agent Analytics records AI crawler visits and whose visitor analytics tie AI referrals to conversions.
Best for: Agencies that need mention counts they can defend to clients, and are willing to pay Growth or Agency prices for full engine coverage.
Citality (citality.ai), from the Australian company Otron Pty Ltd, tracks brand mentions and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Its distinguishing feature is verification: a second, independent model judges each result so that a common word does not count as a brand mention, scores its confidence, and sends unclear cases to a human review queue. Around the tracking it reports competitor share of voice and the URLs each model cites, and paid plans include page tools that review crawler access, content clarity and structured data. Agency adds a REST API and an MCP server.
Pricing read on citality.ai/pricing on 20 October 2026: Lite $29/mo (1 brand, 25 prompts, 250 AI checks), Starter $49/mo (2 brands, 50 prompts, 500 checks), Growth $149/mo (5 brands, 250 prompts, 2,500 checks) and Agency $399/mo (20 brands, 1,000 prompts, 7,000 checks). Annual billing saves about 10% ($309, $529, $1,599 and $4,299 a year). A check is one prompt run on one model; Perplexity counts as three and the high-accuracy judge doubles a test. Lite and Starter cover ChatGPT, Gemini and both Google AI surfaces, two engines per test; Claude and Perplexity start on Growth. Every account starts on a free trial without a card.
Citality covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.
Plans and checks
citality.ai/pricing (read 20 October 2026). Lite: $29/mo, 1 brand, 25 prompts, 250 checks, 2 engines per test, 1 seat, 3 months of history. Starter: $49/mo, 2 brands, 50 prompts, 500 checks, same engines and limits. Growth: $149/mo, 5 brands, 250 prompts, 2,500 checks, 4 engines per test, high-accuracy judge, scheduled tracking and tool follow-ups, 3 seats, 12 months of history. Agency: $399/mo, 20 brands, 1,000 prompts, 7,000 checks, 10 seats, unlimited history, white-label reports, API and data export.
Page tools share the same allowance: quick reviews cost 1 check, deeper content and structured-data reviews 3, and page-basics checks 0. Tools are not part of the free trial. Lite is meant for a single business; moving to it from a multi-brand plan hides the other brands until you upgrade.
What this listing documents
Every row below is a capability we already listed for Citality. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.
| Capability on this listing | Source |
|---|---|
| Tracking on ChatGPT, Gemini, Google AI Overviews and Google AI Mode on all plans; Claude and Perplexity on Growth and Agency | Sourced for this review |
| Independent LLM judge on every result, confidence scoring and a human review queue | Sourced for this review |
| Competitor share of voice and cited-URL tracking | Sourced for this review |
| Page improvement tools for crawler access, content clarity and structured data, drawing on the check allowance | Sourced for this review |
| Scheduled tracking and a high-accuracy judge on Growth and Agency | Sourced for this review |
| REST API, MCP server, data export and white-label reports on Agency | Sourced for this review |
| Free AI visibility check without signup | Sourced for this review |
What you still need after this product
On this listing, Citality is a AI visibility tracker for Agencies that need mention counts they can defend to clients, and are willing to pay Growth or Agency prices for full engine coverage. What we sourced here: Tracking on ChatGPT, Gemini, Google AI Overviews and Google AI Mode on all plans; Claude and Perplexity on Growth and Agency; Independent LLM judge on every result, confidence scoring and a human review queue; Competitor share of voice and cited-URL tracking; Page improvement tools for crawler access, content clarity and structured data, drawing on the check allowance; Scheduled tracking and a high-accuracy judge on Growth and Agency.
If you buy Citality for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
What Promptwatch covers that this listing does not
Citality's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).
The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.
| Promptwatch platform layer | Citality on this listing |
|---|---|
| AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors | Not on this listing |
| Visitor analytics: AI-referred sessions and conversions | Not on this listing |
| Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox | Not on this listing |
| Citation analytics at page, domain, Reddit, YouTube, and offsite level | Not on this listing |
| Prompt volumes, difficulty, query fan-outs, personas, city-level geo | Not on this listing |
| Prompt and citation trends (what changed between checks) | Not on this listing |
| ChatGPT Shopping tracking and Ads Radar | Not on this listing |
| Agent Chat, Unified Actions, MCP server / REST API on paid plans | MCP or API listed; Agent Chat and Unified Actions are not documented here |
Citality pricing
| Plan | Price | What you get |
|---|---|---|
| Lite | $29/mo | 1 brand, 25 prompts, 250 checks, ChatGPT + Gemini + Google AI Overviews + AI Mode, 1 seat |
| Starter | $49/mo | 2 brands, 50 prompts, 500 checks, same engines, 1 seat |
| Growth | $149/mo | 5 brands, 250 prompts, 2,500 checks, all six engines, scheduled tracking, 3 seats |
| Agency | $399/mo | 20 brands, 1,000 prompts, 7,000 checks, white label, API, MCP, data export, 10 seats |
How Citality compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| Citality (#201) | AI visibility tracker | From $29/mo; free trial, no card | Agencies that need mention counts they can defend to clients, and are willing to pay Growth or Agency prices for full engine coverage. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Rankscale (#99) | AI visibility tracker | From $20/mo | Technical marketers who want the widest engine coverage per dollar and will tolerate credit math and a fast-changing UI. |
| LLMrefs (#106) | AI visibility tracker | Free tier; $79/mo all-in | Small teams that want simple flat-rate multi-engine tracking with unlimited seats — while the promotional price lasts. |
Key features
- Tracking on ChatGPT, Gemini, Google AI Overviews and Google AI Mode on all plans; Claude and Perplexity on Growth and Agency
- Independent LLM judge on every result, confidence scoring and a human review queue
- Competitor share of voice and cited-URL tracking
- Page improvement tools for crawler access, content clarity and structured data, drawing on the check allowance
- Scheduled tracking and a high-accuracy judge on Growth and Agency
- REST API, MCP server, data export and white-label reports on Agency
- Free AI visibility check without signup
Frequently asked questions
How much does Citality cost?
Lite is $29 a month, Starter $49, Growth $149 and Agency $399, with about 10% off on annual billing. Every account starts on a free trial without a card.
What is a check in Citality?
One prompt run against one model. A Perplexity run counts as three checks, and the high-accuracy judge doubles the cost of a test.
Does Citality track Claude and Perplexity?
Yes, on the Growth and Agency plans. Lite and Starter cover ChatGPT, Gemini, Google AI Overviews and Google AI Mode.
Does Citality include AI crawler logs like Promptwatch Agent Analytics?
Not on the vendor materials used for this review. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits, plus crawl-to-citation paths and errors. Ask Citality to demo the equivalent.
Can Citality show AI-referred traffic and conversions?
Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.
Does Citality publish GEO articles to a CMS?
Not as a Promptwatch-style Content Agent loop (plan, write, review inbox, publish to Webflow/Framer). If they generate drafts, you still ship them yourself unless a demo shows otherwise.
Does Citality document query fan-outs, prompt volumes, or city-level tracking?
Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country, state, or city targeting.
Does Citality track ChatGPT Shopping or sponsored AI placements?
Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.
Citality vs Promptwatch?
Use Citality for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
Best Citality alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
AI rank tracking with site audits scored for generative-engine readability.
Best for: Technical marketers who want the widest engine coverage per dollar and will tolerate credit math and a fast-changing UI.
- Audit layer at a tracker price
- Very accessible entry cost
Keyword-style rank tracking, rebuilt for AI engines.
Best for: Small teams that want simple flat-rate multi-engine tracking with unlimited seats — while the promotional price lasts.
- Familiar mental model for SEOs
- Simple, fast setup
The $29 indie tracker with a unique outreach feature — and a mystery owner since January 2026.
Best for: Bootstrappers who want cheap six-model coverage plus citation-source outreach — and accept unknown ownership and a review-free track record.
- Cheapest six-model coverage anywhere, including Claude and Grok at $29
- Contact extraction turns citation data into an actionable outreach workflow