Gumshoe.AI review: pricing, features & alternatives

Most trackers ask every engine the same fixed prompts. Gumshoe instead simulates buyer personas — a budget-conscious ops manager, a technical evaluator — and runs multi-turn conversations across around 11 models, recording where your brand surfaces in each journey. Because real AI answers vary enormously with phrasing and context, this yields a more honest picture of visibility than fixed-prompt sampling.

A free audit makes the methodology cheap to evaluate, and per-conversation pricing (~$0.10–0.20) means small brands pay for exactly what they run.

The branding oversells one thing: despite the detective name, Gumshoe is not an attribution product. There's no GA4 integration and no revenue linkage — it measures visibility in simulated journeys, full stop. Teams needing 'AI drove $X in pipeline' answers need different tooling.

Operationally, pay-per-use cuts both ways: agencies on fixed retainers find variable conversation costs hard to budget, and the published pricing ($99 Starter and $299 Pro on the site, per-conversation rates elsewhere) suggests the model is still being worked out. Sentiment analysis is new and tier-gated, Copilot isn't covered, and API access is enterprise-only.

Brands that suspect fixed-prompt trackers are feeding them flattering or unrepresentative numbers — run the free audit against your current tool and compare.

Agencies should pilot per-use costs on one client before promising it across a book of business, and nobody should buy it expecting attribution.

Every row below is a capability we already listed for Gumshoe.AI. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

On this listing, Gumshoe.AI is a AI visibility tracker for Teams that want persona-realistic visibility audits across ~11 models with pay-per-use pricing — not attribution, which it doesn't do.. What we sourced here: Citation source tracing; Influence mapping of publications and communities; Brand visibility tracking; Earned-media targeting insights; Most trackers ask every engine the same fixed prompts.

If you buy Gumshoe.AI for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Gumshoe.AI's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.