AI Search Visibility Monitoring Tools for Business: ChatGPT Mentions in Profound, Otterly, and Peec AI
A buyer's guide to ChatGPT mention monitoring for businesses: what a mention record should contain, how Profound, Otterly, and Peec AI package ChatGPT coverage, and what to do after the mention.
The business question behind this search is simple. When a potential customer asks ChatGPT for a recommendation in our category, does it name us? With 820M+ weekly active users on ChatGPT, that question now gets asked in budget meetings, and someone gets told to find a tool.
Profound, Otterly.AI, and Peec AI usually make the shortlist. All three can record a ChatGPT mention. What separates them, and the platforms we rank above them, is what the mention record contains, how much ChatGPT coverage the plan you'd actually buy includes, and whether the tool helps you do anything once you know the answer. On this site we score that last part hardest, because a mention you can't act on is a fact for a slide, not a program.
What a usable mention record contains
Before comparing vendors, agree internally on what one row of data should hold. We'd want:
- the exact prompt and the date and time it ran
- the full answer text, so anyone can read the context
- where your brand appeared relative to competitors in the answer
- how the answer framed you (sentiment, caveats, outdated facts)
- the URLs ChatGPT cited as sources
- which competitors were named
Also ask each vendor how the data is collected. A tool that queries ChatGPT through the consumer interface sees what a buyer sees. One that samples through an API may not. If a vendor won't say, treat that as an answer.
The procurement view
| Rank | Tool | ChatGPT on the entry plan | Entry price | Entry prompts | Seats | After the mention |
|---|---|---|---|---|---|---|
| 1 | Promptwatch | Yes, real interface, plus 10 more surfaces | $95/mo, 7-day trial | 50 | 1 | Citations, Content Agents, crawler logs |
| 2 | AthenaHQ | Yes, among 9 engines | $295/mo ($245 annual) | Credit-based | Unlimited | Action Center tasks |
| 3 | Scrunch AI | Multi-engine; confirm Starter's list | $250/mo annual | 350 custom | 3 | Agent Experience Platform |
| 4 | Profound | Yes, ChatGPT only on Starter | $99/mo, annual only | 50 | 1 | Marketing agents on Enterprise |
| 5 | Otterly.AI | Yes, in 4 base engines | $29/mo | 15 | Unlimited | GEO audit |
| 6 | Peec AI | 3 models; confirm ChatGPT is one | $95/mo | 50 | Unlimited | None |
Promptwatch
Promptwatch ranks first because it covers the whole loop around a ChatGPT mention. Monitoring runs on the real ChatGPT interface, alongside Perplexity, Gemini, Claude, Grok, Llama, DeepSeek, Mistral, Copilot, Google AI Overviews, and AI Mode. Citation analytics show, prompt by prompt, the pages, domains, Reddit threads, and YouTube videos ChatGPT drew on. Sentiment analysis and competitive benchmarking cover framing and rivals. When you're missing from an answer, content gap analysis and Content Agents can draft the page and publish it to Webflow or Framer after review. Prompt trends and, from Professional ($245/mo), Agent Analytics crawler logs show whether ChatGPTBot fetched the new page and whether the mention followed. Visitor analytics then ties ChatGPT-referred visits to conversions, which is the number a budget owner asks for next. It's rated 4.7/5 on G2.
AthenaHQ and Scrunch AI
Both rank above Profound for this job because they're dedicated AI search platforms with a built-in act step. AthenaHQ's Action Center turns visibility findings into tasks like schema generation and content reformatting, with unlimited seats on Starter. Scrunch's Agent Experience Platform serves AI-optimized page versions to crawlers, though our listing flags weekly refresh and weak reporting.
Profound
Profound's Starter plan is the purest ChatGPT mention product here: $99/mo billed annually, ChatGPT only, 50 prompts, one seat. Profound is G2-rated 4.6/5, and its Prompt Volumes dataset is a real differentiator, though the full version sits on Enterprise. Two things a business buyer should weigh. Our listing records G2 reviewers saying citation counts didn't match their manual ChatGPT checks, so hand-verify a sample during evaluation. And the product Profound actually sells is marketing agents across AEO, content, demand, and PR, with the wide engine list on Enterprise contracts that start around $40k a year. Growth ($399/mo annual, three engines, 100 prompts) has a 7-day trial; Starter's trial isn't listed.
Otterly.AI
Otterly is the fastest to get running and offers a genuine free trial without a card. Lite is $29/mo ($25 annual) for 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot, with unlimited seats. It includes a GEO audit that grades 25+ on-page factors, which is the closest thing to an act step among the three. For business reporting, our listing flags three limits: data can be up to seven days stale, there's no PDF export for board reporting, and its sentiment analysis has been caught labeling neutral mentions as positive. Fifteen prompts also won't represent a real category.
Peec AI
Peec has the cleanest per-prompt view: define prompts, then track visibility, sources, and competitor share for each, with unlimited seats. It's rated 4.9 on G2. Starter is $95/mo for 50 prompts, 3 models, and one project. Our listing estimates real bills land 30 to 50% above list once you add models beyond the included three, at $35 to $165/mo each. There's no historical backfill, so your baseline begins on day one, and it's monitoring only: it shows where you appear, not what to change.
How to run the evaluation
Pick 30 prompts a buyer would ask. Run them by hand in ChatGPT and save the answers. Then load the same prompts into each tool you're trialing and compare its records with your manual checks. The tool whose data matches what you saw, and that shows you what to do about the gaps, is the one worth paying for.
If you want the free version of that first step, Promptwatch's Explore tier covers 10 ChatGPT prompts at no cost, and Essential's 7-day trial opens up the full engine set. We compare these same three vendors on citations specifically in citation tracking in Profound, Otterly, and Peec AI. Plans are on promptwatch.com, and the full ranking is in our directory.