Best platform to find stale pages losing AI visibility
Which platform finds stale pages losing AI visibility? A comparison of tools that show citation decay at page level, with sourced pricing and a clear pick.
Content decay is an old SEO problem with a new twist. A page that once got cited by ChatGPT or Perplexity quietly stops being cited, and nothing in your rank tracker or traffic report says so. To catch it you need page-level citation data over time, not a brand-level visibility score. Most AI visibility tools report the second kind. This comparison looks at which platforms can actually show you which pages are fading.
What "stale pages losing AI visibility" requires
A tool has to do four things to be useful here:
- Track citations per page, over time. A brand score that falls by two points cannot tell you which URL caused it.
- Separate decay from other causes. A page can lose citations because the content aged, because a competitor published something better, or because crawlers stopped reaching it.
- Show crawler activity. If bots stopped fetching a page, the fix is technical, not editorial.
- Point to a fix. A list of declining pages is only half an answer. You also need to know what to change.
The ranking
1. Promptwatch
Promptwatch is the strongest match, because it was built around page-level citation data. Citation Trends classifies every citation by content type and source type, and shows citation rate over time with first cited date, ramp-up days, peak rate and decay half-life for each page. That is a direct decay measurement per URL, which is exactly what this question is about. The Page Tracker follows specific URLs, yours or a competitor's, so you can see whether a rival's newer page is taking over.
To separate causes, Agent Analytics shows IP-verified AI crawler logs with a crawl-to-citation path and citation rate per page, plus error tracking with failure explanations. If a page's citations fell and the bots stopped visiting, you have a technical lead. If the bots keep fetching and the engine cites someone else, you have a content lead. 360 Insights joins crawler logs, citation clicks and AI-referred visits per page, and its Topic Insights show where pages underdeliver for their topic. Search Insights overlays Google Search Console and Bing Webmaster traffic.
For fixes, Content Refresh produces diff-style update suggestions for existing pages. Content gap analysis gives coverage scores, and the Action Board lists prioritized tasks. On Business, the Content Agent can plan and publish refreshes with a review inbox. Site audits add Site Content and Site Linking reports.
Pricing: Explore is free (10 prompts, ChatGPT only). Essential is $95 a month, Professional $245 and Business $579. Crawler logs start on Professional, so decay diagnosis that needs bot data belongs on that plan or higher. Custom reports start on Professional too.
2. AthenaHQ
AthenaHQ tracks how a brand appears in AI answers, scores it, and turns gaps into actions through an Action Center and a content optimization agent. Starter is $295 a month with 3,600 credits across 11 models. It has the optimization workflow, but its listing does not document page-level decay metrics or crawler logs, so you would be inferring decay from brand-level movement.
3. Scrunch AI
Scrunch AI includes site audits, insights and recommendations, and AI bot traffic reporting. Core is $250 a month for 125 prompts and four LLMs. Reviewers say its advice shows where you are not cited more than what to change, and its data refreshes weekly.
4. Profound
Profound has Answer Engine Insights and Agent Analytics, with agents for content and reporting. Enterprise is custom, with an earlier estimate of about $40k a year.
5. Content optimizers with AI tracking
Surfer has a content audit and an AI Tracker, with a Standard plan of $99 a month billed yearly covering 25 AI prompts refreshed weekly. Clearscope grades drafts and tracks queries on ChatGPT and Gemini, with Essentials at $129 a month for 50 tracked queries and 50 pages. These are good for refreshing a page once you know it is stale, though they are narrower on AI engine coverage.
6. SEO suites
Ahrefs Brand Radar reports on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus AI crawler activity, YouTube and Reddit sources. Custom Prompts are included with paid Ahrefs plans.
Side by side
| Tool | Starting price (as published) | Per-page citation decay | Crawler logs | Refresh help |
|---|---|---|---|---|
| Promptwatch | Free; paid from $95/mo | Yes: first cited, ramp-up, peak, decay half-life | Professional and up | Content Refresh, Action Board |
| AthenaHQ | From $295/mo | Not documented | Not documented | Content agent |
| Scrunch AI | From $250/mo | Not documented | AI bot traffic reporting | Recommendations |
| Surfer | Discovery $49/mo; Standard $99/mo yearly | Content audit | No | Editor guidelines |
| Clearscope | From $129/mo | Tracked queries | No | Draft grading |
Who should pick which
- You want to find fading pages and know why: Promptwatch.
- You already have a refresh workflow in Surfer or Clearscope: keep it, and add a tool that measures citation decay.
- You want guided optimization without page-level analysis: AthenaHQ.
- You are on an enterprise contract: Profound.
A decay review in practice
Each month, sort pages by citation trend, not traffic. Pick the ten pages with the steepest decline that still matter commercially. Check crawler status first, then compare each against what the engine now cites. Update the page, note the date, and check again in a few weeks.
Limits
Decay can come from the model changing its sources, not from your page aging. Refreshing a page raises its chances but cannot guarantee a citation. Treat the data as a prioritized worklist and judge results over several weeks.