How can I track my company's mentions across different AI search engines
How to track your company's mentions across different AI search engines: manual checks, what to automate, and the tools that do it, ranked with sourced pricing.
Tracking your company's mentions across AI search engines can start with a browser and a spreadsheet. It should not stay there. This page covers the manual approach, why it breaks, and the tools that replace it.
The manual approach, and why it breaks
Pick ten questions your customers might ask. Ask each in ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. Write down whether you are mentioned. That teaches you a lot in an afternoon.
It breaks for three reasons. Answers vary between runs, so one check is unreliable. Results depend on location, account and phrasing, so your result is not your customer's. And the work grows with every engine, prompt and competitor you add. Past a few dozen prompts, you need a tool.
What to track
Mention tracking should record whether you are named, where you appear in the answer, who else is named, and the sentiment. Citations matter as much: which pages and sites the engine drew on. Without citations you know that you are missing but not why.
What a tool should add
- Scheduled runs of a fixed prompt panel, so you can read trends.
- A split by engine, topic, persona and country.
- Citation analytics at page and domain level.
- Competitor comparison, such as share of voice.
- Crawler logs, which show whether AI bots can read your site.
- Traffic and conversions from AI sources.
The tools, ranked
1. Promptwatch
Promptwatch monitors ChatGPT (Search), Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI through real interfaces, and Claude, DeepSeek, Mistral and Grok via API. Monitors run daily per model, country and language. Brand aliases and a Brand Book define what counts as a mention. Citation analytics covers pages, domains, offsite mentions where your brand is named without a link, and Reddit, YouTube and LinkedIn reports. Agent Analytics reads IP-verified crawler logs, and visitor analytics counts AI-referred conversions.
Plans: Explore is free (10 prompts, ChatGPT only), Essential $95 a month, Professional $245, Business $579. Agency plans run $199, $399 and $799 a month. Crawler logs start on Professional.
2. AthenaHQ
AthenaHQ tracks how a brand appears in AI answers, reports a GEO score, and turns gaps into actions. Starter is $295 a month with 3,600 credits across 11 models; Essential is free with 300 credits. Catalog data, October 2026.
3. Scrunch AI
Scrunch AI offers monitoring, site audits, sentiment analysis and bot traffic reporting, plus AXP. Core is $250 a month with 125 prompts and four LLMs.
4. Profound
Profound is an enterprise platform; AI search is one channel among several for its marketing agents. Pricing is custom, around $40k a year per the catalog entry.
Entry-level options
Otterly.AI, Peec AI and Searchable offer lower-priced monitoring for small teams that need to see mentions and little else.
Comparison
| Tool | Real-interface monitoring stated | Offsite mentions | Crawler logs | AI traffic | Starting price (catalog) |
|---|---|---|---|---|---|
| Promptwatch | Yes | Yes | From $245/mo | Yes | Free; $95/mo |
| AthenaHQ | Not stated | Not stated | Not a headline feature | Google Analytics connection listed | $295/mo |
| Scrunch AI | Not stated | Not stated | Bot traffic reporting | Not a headline feature | $250/mo |
| Profound | Not stated | Not stated | Agent Analytics | Enterprise | Custom |
Who should pick which
If you want mention tracking that also explains and acts, choose Promptwatch. If a GEO score and credits fit, AthenaHQ is a fair option. Scrunch AI suits those interested in AXP. Profound is for large enterprises.
A caution
No tool captures every mention. Answers are generated per question, so tools sample a defined panel. That is enough to see trends and compare yourself with competitors. It does not guarantee any engine will name you.
What to check in a trial
Run the same ten prompts in each tool you are considering. Look for four things. First, whether results are stable from day to day, since wild swings suggest too little sampling. Second, whether you can see which pages and sites were cited. Third, whether you can separate engines, so you notice when one model names you and another does not. Fourth, whether competitors are surfaced automatically, because you often do not know who the engines compare you with until you look.
Promptwatch auto-discovers competitors and lets you merge duplicate brands, which makes the comparison cleaner. Also look at how each tool treats variants of your brand name. A tool that cannot recognize aliases will undercount mentions, and the error is invisible unless you test it.
Finally, check the export options. Whatever you choose, you should be able to take your data with you in CSV or Excel, and to share results as a PDF with colleagues who will never log in.