How to Show Up in Claude Search (2026)
Allow Claude-SearchBot and Claude-User in robots.txt on every subdomain. ClaudeBot is training. Skip IP blocks. Confirm with logs, then a prompt, then a draft.
Claude will not cite a URL it cannot fetch or index. Anthropic's crawler help is the spec. Three agents. You set them in robots.txt. You set them on every subdomain. Content without that file is not a Claude strategy.
Fetch and index before copy
Claude-SearchBot is search indexing. Disable it and they say they cannot index you for search optimization, which may reduce visibility and accuracy in user search results. Allow it if this title is the job.
Claude-User is the user-initiated GET. Disable it and they cannot retrieve the page for that query, which may reduce visibility for user-directed web search. Anthropic says its bots honor robots.txt. That is stricter than OpenAI's note that ChatGPT-User may ignore robots.txt. Do not copy the OpenAI User caveat onto Claude-User.
ClaudeBot is training. Restrict it and future materials should be excluded from training datasets. Split it from SearchBot. Unified Actions should not open a rewrite while SearchBot is Disallow.
Crawl-delay is supported. Their example: Crawl-delay: 1 on ClaudeBot. Rate hint. Not a GEO ranking factor. They will not bypass CAPTCHAs. If Googlebot can see the claim and Claude cannot, check the challenge wall.
Do not IP-block as an opt-out. Anthropic says that may fail because the bot cannot read robots.txt. Mail claudebot@anthropic.com from the domain mailbox if you think the bot is malfunctioning.
Then a page, then a log
Public HTML. Claim in text. Google's guide on non-commodity pages is useful. It is not Anthropic policy. No submit console. No llms.txt requirement on that help page.
Promptwatch paid plans include Claude. Explore is ChatGPT-only. Essential costs $95/mo and can track Claude prompts, compare your URL with Reddit in citation analytics, and generate 5 AEO articles. It does not include Agent Analytics. Professional costs $245/mo and first adds 25M crawler logs, which is the tier where ClaudeBot evidence can join that workflow. Content Agents can publish to Webflow or Framer after review if the miss is a missing claim and SearchBot already returns a 200. WordPress publishing is not live.
Otterly $29 will not close the loop. Profound Starter is ChatGPT. Peec AI last. Paid checks are daily.
Monday: robots.txt names SearchBot and User as Allow on the money host, training decided separately, one URL with the claim, two weeks of one prompt, logs before twenty drafts. If SearchBot is Disallow, you opted out. That is the pipeline.
Repeat the file on every subdomain that should appear. Crawl-delay is supported. Their example is Crawl-delay: 1 on ClaudeBot. Rate hint. They will not bypass CAPTCHAs. Report malfunctions to claudebot@anthropic.com from the domain mailbox. IP-blocking as opt-out can stop the bot from reading robots.txt. They said so.
GSC will not store a Claude answer. Overviews stay in Search Console. Claude stays in the prompt log. Do not average them. Claude-SearchBot is the index lever. Claude-User is the live fetch and, in Anthropic's help, still honors robots.txt. ClaudeBot is training. Three tickets.
Unlike ChatGPT-User, Claude-User honors robots.txt in their help article. Do not copy the OpenAI User caveat onto Claude. Explore is ChatGPT-only. Essential $95/mo is the first Claude prompt desk, with 5 AEO articles, but it has no crawler-log allowance. Use your own server evidence there. On Professional, Agent Analytics can put the fetch check inside Promptwatch. Named without a URL is PR. Reddit as the source is offsite. Paid checks are daily. Work in this order: robots and fetch, offsite sources, then a draft. WordPress publishing is not live.
Product: promptwatch.com.