Is there a tool that checks how visible my business is in AI-generated answers?
Yes, several tools check how visible your business is in AI-generated answers. Compare free scans and paid platforms, what they measure and who each suits.
Yes. There are now dozens of tools that check how visible a business is in AI-generated answers, ranging from a free one-off scan to enterprise platforms that run thousands of prompts a day. The harder question is which kind you need, because they answer different questions.
Three kinds of check
A one-off scan. You enter your business, the tool asks a few questions of an AI engine and reports what came back. Useful for a first look. Not reliable for trends, because AI answers vary between runs.
A monitoring tool. You define a set of prompts, and the tool runs them daily across engines, then reports mentions, position, sentiment and share of voice against competitors. This is what most people mean by an AI visibility tool.
A platform. Monitoring plus the things that explain and improve visibility: which sources are cited, whether AI crawlers can read your site, how much traffic AI sends, and content workflows.
If you only want to know "does ChatGPT mention us," a scan is enough. If you want to improve it, you need at least a monitor, and probably a platform.
What to measure
- Mention rate: how often your business is named for the prompts that matter.
- Position in the answer: first or buried.
- Share of voice: your mentions against competitors.
- Sentiment: how you are described.
- Citations: which pages the answer drew on.
Tools compared
| Tool | Type | What it adds | Published entry price |
|---|---|---|---|
| Promptwatch | Platform | Citations, crawler logs, visitor analytics, content tools; free no-login AI Visibility Report | Free tier; paid from $95/mo |
| AthenaHQ | Platform | GEO score, Action Center, content optimization agent | Free tier; Starter $295/mo |
| Scrunch AI | Monitor plus audits | Site audits, sentiment, bot traffic reporting | Core $250/mo |
| Profound | Enterprise platform | Up to nine engines, marketing agents | Free 7-day trial; Enterprise custom |
| Semrush AI Toolkit | Suite add-on | AI tracking beside SEO data | $99/mo per domain |
| Ahrefs Brand Radar | Suite module | Custom Prompts on paid plans; AI Visibility Index | Index from $199/mo |
| Otterly.AI | Monitor | Four base engines, citations | Lite $29/mo |
Why we put Promptwatch first
For a business owner or small team the sensible path is to start free and upgrade only if the data is useful. Promptwatch offers a no-login AI Visibility Report as a quick scan, and an Explore plan that is free forever: 1 project, 10 prompts and ChatGPT only. That gets you a first answer without a purchase.
If you continue, the same product scales up. Paid plans enable all active models, including real-UI monitoring of ChatGPT, Google AI Overviews, AI Mode, Copilot, Gemini and Perplexity, with API models such as Claude and DeepSeek alongside. Visibility Score, Share of Voice, Sentiment and Position in Answer are reported per model, country and language.
What sets it apart from pure monitors is the explanation layer. Citation analytics show which pages and domains the answers cite. Agent Analytics shows IP-verified crawler logs from GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot and others (Professional plan and up). Visitor analytics measures AI-referred visits and conversions. And when you find a gap, content gap analysis and the content tools help you fill it, with publishing to WordPress, Webflow and Framer.
Pricing: Essential is $95/mo, Professional is $245/mo, Business is $579/mo. The 7-day free trial applies on monthly billing for Essential and Professional, and Business has no trial. Local businesses should note that state and city tracking starts on Business.
How the others fit
AthenaHQ also has a free tier (300 credits) and then Starter at $295/mo, where one credit is one AI response. It suits teams that want a guided optimization workflow. Scrunch AI's Core plan covers four LLMs with 125 prompts. Profound is built for enterprises, and a short 7-day trial is its only published entry point. Semrush and Ahrefs are logical if you already pay for them. Otterly.AI is the cheapest paid monitor.
Who should pick which
- Business owner wanting a free first look, then room to grow: Promptwatch.
- Marketing team wanting a structured action queue: AthenaHQ.
- Team wanting audits and bot data with monitoring: Scrunch AI.
- Large enterprise: Profound.
- Already an Ahrefs or Semrush customer: try their module first.
- Smallest budget: Otterly.AI.
Caveats
Any visibility score is a sample of answers that vary between runs, so trust trends over snapshots. And a tool can show you the problem without solving it. No tool can guarantee that an AI engine will recommend your business.
What to do with your first result
Do not stop at the score. Open the actual answers for your five most valuable prompts and note three things: whether you are named, which competitors are named instead, and which sources are cited. If your business is missing, check whether the cited sources mention you and whether your own site can be read by AI crawlers. Those two checks usually explain more than any dashboard number, and they tell you whether the next move is a directory profile, a content page or a technical fix. Repeat the same prompts a few weeks later and compare.