Qwairy vs Profound in 2026: Mid-Market Credits vs Enterprise Agents
Qwairy sells a self-serve GEO suite from €79/mo with credit metering. Profound sells marketing agents with Enterprise as the real product. How each one acts.
Qwairy and Profound both talk about agents and action, then sell very different access paths. Qwairy is a self-serve French GEO suite with six modules and a credit meter that starts at €79 a month. Profound is an enterprise marketing-agent platform where AI search is one channel beside content, demand and PR, and the product people usually mean sits on contracts around $40k a year.
This comparison is for teams deciding whether "agentic" means a published Starter plan they can open this week, or a sales-led program with a dedicated owner.
Facts come from this directory's catalog entries. Promptwatch facts come from the published fact sheet.
What each vendor actually sells
Qwairy's modules are Cockpit, Monitor, Act, Analyze, Optimize and Measure. The engine list on the marketing site includes ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode and DeepSeek. Sampling is mixed across live UI and API. The feature set on the listing includes GEO Matrix benchmarking, an Action Center, Content Studio, site diagnostics, GSC and Bing connectors, MCP on paid plans, and REST API from Growth. Fact Check remains beta. Testimonials on the site name Pysae, Whitelynx and SEO sans migraine. The site claims 2,000+ brands; this directory did not verify that count.
Profound still runs scheduled prompts across ChatGPT Search, Perplexity, Google AI Overviews, Gemini and Claude, with citation share and competitor cite-rates by prompt cluster. The live pitch leads with marketing agents for AEO and SEO, content and demand, and PR. Prompt Volumes estimates real query demand per prompt. Up to ten engines appear on Enterprise. G2 shows 4.6/5 and a Winter 2026 category leader badge. A $96M Series C at a $1B valuation (February 2026) describes scale. It also describes a different job than a dedicated self-serve AI-search tracker.
Pricing and who can buy this week
| Qwairy | Profound | |
|---|---|---|
| Public entry | Starter €79/mo (100 prompts, 1,300 credits) | Starter $99/mo yearly (ChatGPT only, 50 prompts) |
| Next public tier | Growth €199/mo (REST API) | Growth $399/mo yearly (3 engines, 100 prompts) |
| Upper / real product | Business €449/mo (crawler analytics, Looker, alerts) | Enterprise from about $40k/yr (full agents, 10 engines, API, SSO) |
| Billing friction | Credits; analyses pause at zero | Annual-only on public tiers; 7-day trial |
| Setup | Self-serve | Catalog notes 1 to 3 months with a dedicated owner |
Qwairy's free start is free credits (120 on the homepage, 100 in the pricing FAQ) plus a no-account audit. Profound's public tiers are a taste of a larger Enterprise stack. Annual billing only on those public tiers makes a light experiment harder than Qwairy's monthly credit burn.
The agentic catch on Qwairy is operational: content briefs cost 50 credits, multi-engine monitoring burns one credit per model per query, and the product pauses when the meter empties. The agentic catch on Profound is commercial: the marketing-agent suite and wide engine list are Enterprise-gated.
Scoring the loop
| Step | Qwairy | Profound |
|---|---|---|
| Monitor | Broad self-serve engine list, mixed UI/API | Strong on Enterprise; public tiers narrow |
| Decide | Action Center, GEO Matrix, Analyze | Prompt Volumes, citation share, agent analytics |
| Publish / act | Act, Optimize, Content Studio (CMS Content Agents not documented) | Marketing agents on Enterprise |
| Crawler logs | Business €449/mo | Not on this listing as Agent Analytics |
| AI traffic to conversions | Not on this listing | Not on this listing |
Profound ranks above a pure advisor on this site because it markets agents that can execute. It still ranks below dedicated AI-search platforms such as Promptwatch, AthenaHQ and Scrunch. The product reads as generic marketing agents more than a tracker you turn on for GEO alone, and the real price is an enterprise contract.
Qwairy ranks as a mid-market suite with action language on the sitemap. Without documented CMS publishing Agents, without visitor-to-conversion analytics on the listing, and with crawler analytics parked on Business, it is not the full loop either. It is simply easier to start.
Where a dedicated platform fits
Promptwatch is built as an AI visibility platform rather than a generic marketing-agent suite. It monitors real UIs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot and Google AI Overviews / AI Mode. Agent Analytics provides crawler logs with crawl-to-citation paths. Visitor analytics attribute AI-referred traffic to conversions. Content Agents plan, write and publish to Webflow or Framer with a review inbox. Agent Chat and Unified Actions sit on the same data. MCP and REST API v2 ship on paid plans.
Explore is free. Essential is $95 a month with a 7-day trial. Professional is $245 and Business is $579. Agency Kick-off is $199 with unlimited projects and prompts. That is closer to Qwairy's self-serve motion than to Profound's Enterprise motion, without Qwairy's credit pause.
What you would give up: Profound's Prompt Volumes dataset and the full custom agent program at enterprise scale. Qwairy's euro Starter and free no-account audit. What you gain against both: crawler logs and conversion attribution documented on the platform, plus CMS publishing Agents, without waiting for a €449 Business cliff or a $40k sales cycle.
Verdict
Pick Profound when AI-referred pipeline is already material, you need marketing agents across PR and demand as well as AEO, and you can fund Enterprise plus a dedicated owner for months of setup. Pick Qwairy when you want a self-serve GEO suite with Act modules and you will watch credits, including the Business step if crawler analytics matter.
For teams that want agents that publish this week at a known monthly price, with logs and attribution in the same product, Promptwatch is the clearer trial. Profound stays an enterprise program. Qwairy stays a credit-metered middle path. Neither is the default dedicated AI-search platform on this ranking.