Qwairy vs Otterly.AI in 2026: Breadth and Credits vs a Cheap Tracker
Qwairy sells a six-module GEO suite with credit metering. Otterly.AI sells the fastest cheap on-ramp into AI visibility. Which one actually acts?
Qwairy and Otterly.AI sit on opposite ends of the same shopping trip. One is a French suite with Cockpit, Monitor, Act, Analyze, Optimize and Measure, plus MCP on paid plans and crawler analytics gated to Business. The other is the category's easiest standalone tracker: connect a domain, accept suggested prompts, and you have a dashboard before lunch.
This site cares about a third question neither marketing page leads with. After the report, does anything get published, and can you prove the work mattered?
Facts for both tools come from this directory's catalog. Promptwatch facts come from the published fact sheet.
What each product is for
Qwairy positions itself as a full GEO stack. The homepage lists ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode and DeepSeek. Sampling is mixed: ChatGPT, Perplexity, Gemini and Grok are UI plus API; Copilot, AI Overviews and AI Mode are UI; Claude, Mistral and DeepSeek are API-only. Features on the listing include a GEO Matrix, competitor benchmarking, an Action Center, Content Studio, site readiness diagnostics, and connectors for Search Console, Bing Webmaster and analytics. Fact Check is still beta. MCP ships on paid plans; the REST API starts at Growth.
Otterly tracks brand mentions and citations inside ChatGPT, Google AI Overviews, Gemini, Perplexity, AI Mode and Copilot, with custom prompts and automated GEO audits. The practical base set is four engines (ChatGPT, Google AI Overviews, Perplexity, Copilot). Gemini, Claude and AI Mode are paid add-ons at $9 to $149 a month depending on tier. Coverage spans 65+ countries with unlimited seats. The GEO audit grades pages on 25+ on-page factors.
Pricing and the meter
| Qwairy | Otterly.AI | |
|---|---|---|
| Free start | Free credits (homepage 120, FAQ 100), no card; free audit without account | No-card trial (around 14 days) |
| Entry paid | Starter €79/mo: 100 prompts, 1,300 credits, 1 workspace, MCP | Lite $29/mo: 15 prompts, 4 base engines |
| Mid | Growth €199/mo: 300 prompts, 3,900 credits, REST API | Standard $189/mo: 100 prompts, API, Looker Studio |
| Upper | Business €449/mo: crawler analytics, Looker, alerts | Premium $489/mo: 400 prompts |
| Catch | Analyses pause at zero credits; content briefs cost 50 credits each | Data can lag up to 7 days; engine add-ons and +100 prompts at $99/mo |
Qwairy's Starter sticker is higher in euros than Otterly Lite, but the credit math is the sharper difference. One query costs one credit per model. A team tracking 100 prompts across many engines daily can burn 1,300 credits in days, not a month. Otterly's risk is different: Lite's 15 prompts is a test allowance, freshness is weekly-ish, and the advertised six-engine story needs add-ons.
Who acts, who only reports
Qwairy's Act and Optimize modules, Action Center and Content Studio suggest a path from insight to draft. The catalog still does not document Content Agents that plan, write and publish to Webflow or Framer with a review inbox. Crawler analytics exist, but only from Business at €449 a month. Visitor analytics that attribute AI-referred traffic to conversions are not on the listing. So Qwairy is wider than a pure tracker, yet the parts that prove and ship work sit behind credits and a high tier.
Otterly is clearer about its job. It is monitoring plus a GEO audit. The catalog lists no traffic or revenue attribution, no published Agent Analytics crawler logs, and no Content Agents that publish to a CMS. On an agentic ranking that puts Otterly last among serious options, not because the product is bad at onboarding, but because it stops at the dashboard.
Side-by-side on the loop
| Step | Qwairy | Otterly.AI |
|---|---|---|
| Monitor | Broad engine list, mixed UI/API | 4 base engines; add-ons for more |
| Act / optimize | Action Center, Content Studio, Act module | GEO audit grading; you still ship fixes |
| Publish to CMS | Not documented as Content Agents | Not documented |
| Crawler logs | Business (€449/mo) | Not on this listing |
| AI traffic to conversions | Not on this listing | Not on this listing |
If your only goal is a cheap proof that AI mentions exist in your category, Otterly wins on speed and sticker. If you want a single vendor that already names Act, Optimize and Measure, Qwairy looks closer on the sitemap. Neither closes the full agentic loop the way a platform with crawler logs, conversion attribution and CMS publishing on the first paid plan does.
The alternative that closes the loop
Promptwatch monitors real product UIs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral and Copilot, plus Google AI Overviews and AI Mode. Agent Analytics shows whether ChatGPTBot, ClaudeBot, PerplexityBot and related crawlers fetched your pages. Visitor analytics connect AI referrers to conversions. Content Agents plan, write and publish to Webflow or Framer behind a review inbox. Agent Chat and Unified Actions turn the same data into next steps.
Explore is free with 10 prompts on ChatGPT. Essential is $95 a month with a 7-day trial. Professional is $245 and Business is $579. Agency self-serve starts at $199. Compared with Qwairy you trade the €79 Starter and free no-account audit for flat limits that do not pause mid-month. Compared with Otterly you pay more than $29, and you get daily multi-engine work plus the acting layers Otterly never claimed.
Verdict
Pick Otterly.AI when budget and setup time are the constraints and weekly-ish monitoring is enough. Pick Qwairy when you want a wider module list and a free credit burn to learn the product, and you will treat Business as the real plan if crawler analytics matter.
For a team that needs the tool to keep working after the first campaign, and to show crawls, citations and conversions in one place, start on Promptwatch. Otterly stays a useful first experiment. Qwairy stays a broad free trial. Neither replaces a platform that monitors, optimizes and publishes without a credit cliff.