Qwairy vs Promptwatch: features, pricing, and which AI visibility platform to pick in 2026
Qwairy vs Promptwatch compared on engines, credits, crawler logs, content tools, and pricing, with a plain verdict on who should pick which platform.
Qwairy and Promptwatch look similar from the outside. Both track prompts across AI engines, both report citations, both offer an action layer and MCP access. The difference shows up in how you pay, what is included on the first paid plan, and whether the platform can explain a visibility change or only report it. This comparison uses the pricing and feature details in our catalog, with Qwairy's pricing page read on 16 August 2026 and Promptwatch's published materials checked in October 2026.
The short version
Qwairy is a French GEO suite with a long engine list and a free start. Promptwatch is an end-to-end platform that adds crawler logs, visitor analytics, and content generation on top of tracking, with plans priced by prompts and responses rather than by a credit meter. If you want to poke at a long engine list for free, Qwairy is a fair place to start. If you want to run a program on one platform, Promptwatch is the stronger pick.
Pricing and how you pay
| Qwairy | Promptwatch | |
|---|---|---|
| Free start | 120 credits on the homepage (the pricing FAQ says 100), plus a no-account audit on ChatGPT, Gemini, and Copilot | Explore: 1 project, 10 prompts, 310 responses, ChatGPT only |
| Entry paid plan | Starter €79/mo (€65/mo annual): 100 prompts, 1,300 credits, 1 workspace, MCP | Essential $95/mo (€85): 50 prompts, 6,000 responses, 500 Agent Credits, site audit |
| Mid plan | Growth €199/mo (€165 annual): 300 prompts, 3,900 credits, 5 workspaces, REST API | Professional $245/mo (€205): 150 prompts, 18,000 responses, 25M crawler logs, custom reports |
| Upper plan | Business €449/mo (€374 annual): 800 prompts, 10,400 credits, crawler analytics, Looker, alerts | Business $579/mo (€499): 350 prompts, 42,000 responses, automated Content Agent, state and city tracking |
| Enterprise | Custom: SSO, white-label | Custom: SSO, audit logs, dedicated success manager |
The structural difference is the meter. At Qwairy, one monitoring query costs one credit per model, and a content brief costs 50 credits. When credits reach zero, new analyses pause, though unused credits roll over on renewal. A team tracking 100 prompts across 10 engines daily would use 1,300 credits in days, not a month. Promptwatch plans are sized in prompts and responses, with a 7-day free trial on monthly billing for Essential and Professional (Business has no trial).
Euro and dollar prices are not directly comparable, so we show Promptwatch's euro prices in brackets.
Engines and how they are sampled
Qwairy lists ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode, and DeepSeek. The sampling is mixed: ChatGPT, Perplexity, Gemini, and Grok are listed as UI plus API, Copilot, AI Overviews, and AI Mode as UI, and Claude, Mistral, and DeepSeek as API. That is a reasonable breakdown, and Qwairy deserves credit for putting it on the page.
Promptwatch monitors ChatGPT Search, Google AI Overviews, Google AI Mode, Microsoft Copilot, Gemini, Perplexity, Amazon Alexa, and Meta AI through real-UI monitoring, plus the coding agents Codex and Claude Code. Claude, DeepSeek, Mistral, Grok, and others are tracked via API. Every paid plan includes all active models.
What each platform covers
Qwairy sells six modules: Cockpit, Monitor, Act, Analyze, Optimize, and Measure. The feature list includes a GEO Matrix, competitor benchmarking, an Action Center, sentiment analysis, a Content Studio, site readiness diagnostics, connectors for Search Console, Bing Webmaster, and GA4, 240+ countries, and 45+ content languages. Fact Check is still in beta, and Qwairy's own homepage and pricing FAQ disagree on the free credit count.
Where Qwairy gates things: crawler analytics, Looker Studio, and alerts sit on Business at €449 a month. The REST API starts at Growth.
Promptwatch covers a wider loop:
- Agent Analytics: real-time, IP-verified AI crawler logs with crawl-to-citation paths and error explanations. These start on Professional, so Essential has none.
- Citation analytics: page and domain level, Reddit, YouTube, and LinkedIn reports, offsite mentions, and Citation Trends.
- Visitor analytics: AI-referred traffic and conversions.
- Content: content gap analysis, Content Creation, Content Refresh, and publishing to WordPress, Webflow, and Framer. The automated Content Agent starts on Business.
- Action Board and Agent Chat: a prioritized GEO to-do list and a conversational analyst over live data.
- Search Insights: Google Search Console and Bing Webmaster data overlaid on AI crawls and citations.
The honest reading is that Qwairy publishes a long feature list and Promptwatch publishes a deeper one, especially in crawler logs, visitor attribution, and publishing. If Qwairy has capabilities behind a demo that are not on its public pages, ask to see them before treating a gap as final.
Who should pick which
- Pick Qwairy if you want to try a long engine list on free credits, you are comfortable watching a credit balance, and you mainly need monitoring and a content brief tool.
- Pick Promptwatch if you want crawler logs, traffic attribution, and content publishing in one workspace, you prefer plans sized by prompts and responses over a credit meter, or you run client programs and want agency plans from $199 a month.
What neither can promise
Neither tool, and no AI visibility platform, can guarantee an engine will recommend your brand. They measure and help you improve the odds. Judge each on whether it explained a result when you tested it with your own prompts.
Verdict
Spend Qwairy's free credits if you are curious, and you may find it fits a narrow monitoring need. For a program you intend to run for a year, Promptwatch covers more of the loop. The deciding factor is usually the crawler logs and traffic attribution, and in Qwairy's case those sit behind a €449 plan while Promptwatch includes crawler logs from its $245 Professional plan.
If you are weighing other options, AthenaHQ and Scrunch AI are the other dedicated platforms in our catalog worth a look, and LLM Pulse is a transparent self-serve tracker for small teams. You can read the full Qwairy listing at Qwairy.