How to refresh location pages for AI search

Most location pages were written once, during a site launch or a franchise rollout, and haven't been touched since. The address is right. The services list is from three years ago. The team photo shows someone who left. Nobody notices until an AI assistant names a competitor in that city, cites the competitor's page, and skips yours.

Deciding whether to create a city page is a separate question, which we covered in should content agents write city pages. This guide is about the pages you already have: which ones to refresh first, how to use an agent to propose changes, and how to keep it from inventing local detail.

Find the pages that need it

Don't refresh every location page on a schedule. Refresh the ones the data points at.

In Promptwatch, start with the city monitors. A location where your visibility dropped, or where the answer now cites a competitor's location page, is a candidate. City and state monitors start on Business ($579/mo) and are on every agency plan. Country-level monitors are on every paid brand plan.

Then look at the page itself. Citation Trends tracks each cited page over time: when it was first cited, how many days it took to ramp up, its peak citation rate and its decay half-life. A location page whose citation rate peaked months ago and has been decaying since is about as clear a refresh signal as you'll get. Page Tracker follows specific URLs, so you can watch a location page and the competitor page that replaced it side by side.

Two more checks before you edit:

Crawler access. From Professional ($245/mo) and on every agency plan, Agent Analytics shows whether bots such as OAI-SearchBot, ChatGPT-User, PerplexityBot and ClaudeBot reached the page and whether they hit errors. A page that crawlers can't fetch won't recover from a rewrite. Fix access first.
Topic fit. On brand plans, 360 Insights joins crawler logs, citation clicks and AI-referred visits per page, and Topic Insights shows where pages underdeliver for their topic. Agency plans don't include 360 Insights, so agencies lean on citations and crawler logs instead.

Collect the local facts first

This step decides whether the refresh helps or hurts. An agent can restructure a page and suggest what's missing. It can't know that the Bristol branch stopped offering evening appointments or started offering a new service. If it guesses, the page now states something false about a real place, and AI answers may repeat it.

Before any drafting, get the location manager to confirm:

address, service area and opening hours
the services actually offered at this location, which often differ from the national list
staff or teams based there, if you publish them
practical details a local buyer asks about, like parking, access, languages spoken
anything that changed since the page was written

If you're on Professional or above, put stable facts into the Knowledge Base, which is included from Professional (100 items) and on Business (150 items). That keeps the confirmed facts in the same project as the content work, instead of in someone's inbox. Our guide to building a Promptwatch Knowledge Base covers how to structure it. Agency plans don't include the Knowledge Base, so agencies keep the fact sheet in their own brief.

Let the agent propose, then edit

Two Promptwatch features do the heavy lifting.

Content gap analysis compares your page against the prompts the location's monitor tracks and gives it a coverage score. It tells you what the answers talk about that your page doesn't. Some gaps will be real ("the page never says you do emergency call-outs in this area") and some will be generic. Keep the real ones.

Content Refresh suggests updates to an existing page as a diff, so you see exactly which sentences it would change, add or remove. That format suits location pages well. You can accept the structural changes, reject anything that states a fact you haven't confirmed, and replace placeholder claims with what the location manager told you. Treat every new factual sentence in the diff as unverified until someone who knows the location signs it off.

A few things to look for in the diff:

Does it add specifics a local buyer would use, or just repeat the city name more often? The second is what doorway pages look like.
Does it keep the page distinct from your other location pages? If three refreshed pages read the same with the town swapped, undo it.
Does it state anything you can't confirm? Delete it.

Publish and check

Once the edit is approved, publish it. Promptwatch publishes to WordPress through its official plugin, to Webflow including localized collections, which helps if your location pages exist in several languages, and to Framer, with AI field mapping between the content and your CMS fields. On Framer, going live redeploys the whole site rather than a single page, so batch your location edits.

On Business, the automated Content Agent can also run on a schedule with a review inbox. For location pages we'd keep it in review mode rather than hands-off. Our post on autonomous publishing guardrails explains why.

After publishing, give it a few weeks and check three things in order: did AI crawlers fetch the updated page, did the city monitor start citing it again, and did AI-referred visits to it come back? If the page is crawled but still not cited, the gap analysis missed something. If it isn't crawled, go back to Agent Analytics.

Why do this in one place

You can refresh location pages with a content tool and a spreadsheet. What you lose is the before and after. On Promptwatch, the page that decayed in Citation Trends, the gap that explains it, the diff that fixes it and the crawler log that proves the fix was read all sit in the same project. That's why we'd run location refreshes on Promptwatch, on Business if you want city monitors and the Knowledge Base together, or Professional for a brand that tracks by country.