Top international AI visibility tracking tools in 2026
Which AI visibility tools handle multiple countries and languages in 2026, compared on market coverage, local targeting, published pricing and who each suits.
A brand that sells in Germany, France and the United States does not have one AI visibility score. It has three, and they can disagree sharply. The same question in a different country and language can produce a different shortlist, different cited sources and a different set of competitors. So the buying question for international teams is not "which tool tracks ChatGPT" but "which tool lets me ask the question the way a local buyer would, and compare the answers."
What international tracking needs
- Country and language as separate settings. A Dutch-language prompt asked from the Netherlands is not the same as an English prompt asked from the Netherlands.
- Prompts you can vary per market. Direct translations often miss how locals phrase the question.
- Per-market reporting. Visibility, share of voice and citations split by country, not one blended number.
- Local sources. The domains cited in each market, because they differ.
- Reasonable cost per market. Some vendors price additional countries as a jump to the enterprise tier.
- Clear engine coverage. Not every engine behaves the same way outside the US, and a few vendors cover fewer engines on cheaper plans.
Ranking
1. Promptwatch
Promptwatch runs its prompt panels daily per model, country and language, so a market is a first-class setting and not a filter added on later. Country-level tracking is on every paid plan. State and city tracking starts on Business and is also on every agency plan. In October 2026 it added local GEO and SEO targeting, which pins a monitor to exact coordinates (a radius from 20 m to 5 km) so ChatGPT, Google AI Overviews and Google AI Mode answer as if asked from that spot. Other models fall back to country, state or city. That targeting is on Business, Agency Scale and Enterprise.
For an international program, several other pieces matter. Prompts can carry topics, tags, personas and intent, and persona stacking lets you vary the asker. The citation reports show which domains are cited in each market. Agent Analytics logs AI crawler visits, so you can check whether local-language pages are being fetched at all. The Content Agent (Business and Enterprise) publishes to WordPress, Webflow, including localized collections, and Framer, which helps when the gap is a missing local page.
Prices: free Explore plan (10 prompts, ChatGPT only), Essential $95 a month, Professional $245, Business $579. Agency plans are $199, $399 and $799, with unlimited projects and prompts, which suits agencies with a market per client.
2. AthenaHQ
AthenaHQ Starter ($295 a month) covers 11 models with country-level support, but multi-region and multi-language support, persona targeting and the Athena Citation Engine sit on the custom Enterprise tier. For a brand in two or three markets, that is a jump to Enterprise early.
3. Scrunch AI
Scrunch AI Core ($250 a month) tracks four LLMs and covers one brand workspace. Enterprise adds nine LLMs, API access and custom prompt volumes. Its listing does not document market or language settings in detail, so ask before assuming.
4. Profound
Profound tracks up to nine answer engines on its custom Enterprise plan, with SSO and SOC 2. It is a program for large organizations, and earlier estimates put Enterprise near $40k a year. The trial runs 7 days across three engines.
5. Qwairy
Qwairy is a French suite that advertises 240+ countries and 45+ content languages, from €79 a month for 100 prompts. It is credit-metered, and crawler analytics are on the €449 Business plan. A reasonable choice for teams focused on European markets on a budget, though several of its engines are API samples rather than live interfaces.
6. Goodie AI
Goodie AI limits Core ($295 a month) to two countries and languages, and Pro ($999) to five. Enterprise covers eight or more. Predictable, but the ceiling is explicit.
7. Finseo, BotRank and GEO Monitor
Finseo, from Germany, runs queries from different locations and lets you compare regional visibility, with demo-led pricing. BotRank.ai, from Lyon, collects daily from the real interfaces of three platforms of your choice on Starter, in all countries and languages, from €89 a month. GEO Monitor is French-language and runs prompts in the language and country of your market, from €69 a month, with no Perplexity or Grok coverage listed.
8. SEO suites: Semrush and Ahrefs
Semrush AI Toolkit is listed at $99 a month per domain, with extra domains costing the same again, which compounds across markets. Ahrefs Brand Radar offers Custom Prompts and a keyword-modeled index from $199 a month. Both help teams already on those suites, but per-market depth is not their strength.
Comparison
| Tool | Entry price (published) | Multi-country approach | Notes |
|---|---|---|---|
| Promptwatch | Free; paid from $95/mo | Country on every paid plan; state and city from Business | Local coordinate targeting on Business and up |
| AthenaHQ | Free tier; $295/mo | Country-level on Starter | Multi-region and multi-language on Enterprise |
| Scrunch AI | $250/mo | Not documented | Nine LLMs on Enterprise |
| Qwairy | From €79/mo | 240+ countries listed | Credit-metered |
| Goodie AI | $295/mo | 2 countries (Core), 5 (Pro) | Explicit caps |
| BotRank.ai | From €89/mo | All countries and languages | 3 platforms per plan |
Who should pick which
Promptwatch for brands that need real per-market comparison, local targeting and a path to publish local pages. Qwairy or BotRank for lean European programs. Goodie AI if two markets are enough. Profound for global enterprises that want a managed program.
Limits to keep in mind
No tool can guarantee that an engine shows the same answer to every user in a country. Personalization, session history and model updates all change results. Treat per-market numbers as trends over a fixed prompt set, and review local prompt wording with someone who speaks the language.