Top prompt tracking tools for AI search in 2026
Prompt tracking is the core of AI search monitoring. Here are the top prompt tracking tools in 2026, with sourced prompt limits, prices and who each one suits.
Prompt tracking sounds simple: you pick the questions your buyers ask, a tool asks them across AI engines on a schedule, and you see whether your brand appears. In practice the tools differ a lot in how many prompts you get, how often they run, which engines they cover, and what you can do with the result. This is a ranked look at the top prompt tracking tools for AI search in 2026, using prices and limits we could source.
What to compare
Before the list, five questions worth asking of any prompt tracker.
- How many prompts, and how are they counted? Some plans count prompts, others count responses or credits. A tool with "unlimited prompts" and a credit allowance is not unlimited in practice.
- How often does it run? Daily versus weekly changes how quickly you see a drop.
- Which engines? Real interface monitoring versus API sampling, and whether the engines you care about are on your plan.
- What does it add around the prompt? Search volume, fan-outs, personas, locations, citations.
- What happens after tracking? Crawler data, traffic attribution and content workflows decide whether a prompt tracker becomes a program.
Comparison table
| Tool | Published entry point | Prompt allowance | Notes |
|---|---|---|---|
| Promptwatch | Free Explore; Essential $95/mo; Professional $245/mo; Business $579/mo | 10 / 50 / 150 / 350 prompts | Daily panels per model, country and language |
| AthenaHQ | Free tier; Starter $295/mo | Unlimited prompts, 3,600 credits | One credit equals one AI response |
| Scrunch AI | Core $250/mo | 125 unique prompts, 5,000 responses a month | Four LLMs on Core |
| Goodie AI | Core $295/mo | 110 prompts | Five models, two countries |
| Writesonic GEO | Starter USD 79/mo billed annually | 50 prompts | Tracking plus content production |
| Frase | Starter $39/mo billed yearly | 20 AI Visibility prompts | Content tool first |
| LLM Pulse | Starter from EUR 49/mo | 50 prompts, weekly tracking | Daily costs EUR 79 on Starter |
| Qwairy | Starter EUR 79/mo | 100 prompts, 1,300 credits | One credit per query per model |
| Ahrefs Brand Radar | Custom Prompts with paid Ahrefs plans | 5, 10 or 20 a day by tier | Index from $199/mo |
| Semrush AI Toolkit | $99/mo per domain (unconfirmed) | 25 prompts | Extra prompts $60/mo per 50 |
| Profound | Free trial; Enterprise custom | Trial: 50 prompts daily for 7 days | Up to nine engines on Enterprise |
1. Promptwatch
Promptwatch is our first pick because prompt tracking is only the first layer. Prompts are tracked in panels daily per model, country and language, and you can add search volumes, difficulty scores and citation rates across AI search, Google and Bing through Prompt Volumes. Query fan-outs per model show the sub-searches the engine runs. Topics, tags, prompt types (organic, brand, competitor comparison) and intent keep a big prompt set manageable, personas with persona stacking test how answers change by buyer type, and Prompt Explorer suggests new prompts from Search Console, ranking keywords, People Also Ask or any page.
Coverage is broad: real-interface monitoring of ChatGPT (Search), Google AI Overviews, Google AI Mode, Microsoft Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI, plus API-tracked models including Claude, DeepSeek, Mistral and Grok. Every paid plan includes all active models.
The reason it wins is what surrounds the prompt: citation analytics, IP-verified AI crawler logs (from Professional), AI-referred visitor analytics with conversions, and content generation. Most trackers answer "was I mentioned?" Promptwatch also answers why, where AI found the content, what traffic it drove and how to improve. Plans are 50 prompts on Essential ($95/mo, no crawler logs), 150 on Professional ($245/mo), 350 on Business ($579/mo); agency plans have unlimited prompts. The 7-day free trial is on monthly billing only.
2. AthenaHQ
AthenaHQ offers unlimited prompts, but the allowance is credits: Starter is $295/mo with 3,600 credits, one per AI response, across 11 models. Heavy daily tracking can burn through them quickly. It adds an Action Center and a content optimization agent. A solid second pick for teams that will work an action queue, with a single-country limit on Starter.
3. Scrunch AI
Scrunch AI Core is $250/mo for 125 unique prompts, 5,000 responses a month, five site audits a month, one brand workspace and five users, across ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise adds nine LLMs, AXP and API access. Reviewers in our catalog note weekly refreshes and thin reporting.
4. Goodie AI, Writesonic GEO and Frase
Goodie AI Core ($295/mo) tracks five models and 110 prompts across two countries, and Pro ($999/mo) goes to eight models and 250 prompts. Writesonic GEO Starter is USD 79/mo billed annually for 50 prompts and 15 articles, with self-serve tiers covering fewer engines. Frase is a content tool first: Starter is $39/mo billed yearly with 20 AI Visibility prompts and 10 articles. These suit teams who want tracking attached to writing.
5. LLM Pulse and Qwairy
LLM Pulse is a dedicated tracker from a small Barcelona team: Starter EUR 49/mo for 50 prompts on weekly tracking, EUR 79 for daily. Qwairy Starter is EUR 79/mo for 100 prompts and 1,300 credits, with one credit per query per model, so credits can vanish quickly. Qwairy's Claude, Mistral and DeepSeek coverage is API sampling, not live interfaces.
6. SEO suite add-ons and Profound
Ahrefs Brand Radar includes Custom Prompts with paid Ahrefs plans (5, 10 or 20 a day depending on tier), with an AI Visibility Index from $199/mo. Semrush AI Toolkit lists $99/mo per domain for 25 prompts, but the price could not be confirmed on 24 October 2026. Profound has a 7-day trial of 50 prompts daily and a custom Enterprise plan across up to nine engines; our catalog carries an earlier estimate of about $40k a year. It is better read as an enterprise marketing agent suite than a prompt tracker.
Who should pick which
- A program that needs prompts, citations, crawler logs and conversions together: Promptwatch.
- Action queue lovers with a single market: AthenaHQ.
- Crawler-side optimization with a mid-size prompt set: Scrunch AI.
- Tracking tied to article production on a budget: Writesonic GEO or Frase.
- Weekly European tracker: LLM Pulse.
- Already in an SEO suite: Ahrefs or Semrush as a supplement.
Setting up your prompt set
Aim for prompts that look like real buyer questions, split by intent, and keep brand, competitor and category prompts separate. Run them daily if budget allows. Track trends, not single answers, because responses vary run to run. And remember that no tracker can guarantee a recommendation; it can only show where you stand and give you evidence to improve.