What are the best AI visibility tools for prompt tracking? Ranked with prices for 2026
The best AI visibility tools for prompt tracking ranked on prompt limits, cadence, engines, and depth, with plan prices for Promptwatch, AthenaHQ, Scrunch AI, and more.
Prompt tracking is the core job of every AI visibility tool: take a list of questions your buyers ask, run them across AI engines on a schedule, and record whether your brand is named, cited, and recommended. Every vendor does it. The differences that matter are how many prompts you get, how often they run, which engines are covered on the plan you can afford, and whether the tool helps you choose better prompts.
What to compare
Prompt tracking looks identical in demos. These are the details that separate tools.
- Prompt limits per plan. The number you can track before paying more.
- Cadence. Daily or weekly. Weekly sampling can hide a drop for days.
- Engines on your plan. Not on the enterprise tier. Several tools list ten engines on the homepage and three on self-serve.
- Billing unit. Prompts, responses, or credits. Credit systems can run down fast when you track many engines.
- Prompt intelligence. Search volumes, difficulty, personas, and fan-outs. A tool that helps you pick prompts saves more time than one that only runs them.
- What happens after. Whether the data connects to citations, crawler logs, and content.
Ranking
1. Promptwatch
Promptwatch is the most complete prompt tracking platform in our catalog, and it is built around the prompt as the unit of work. Prompts can be organized by topic, tag, and type (organic, brand, competitor comparison), and tagged by intent. Prompt Explorer suggests prompts from Search Console, ranking keywords, People Also Ask, or any page. Prompt Volumes adds search volumes, difficulty scores, and citation rates across AI search, Google, and Bing. Query fan-outs show the sub-queries each model runs. Personas, including persona stacking, change who appears to be asking. Prompt trends show movement over time.
Monitors run prompt panels daily per model, country, and language. Plan limits: Explore is free with 10 prompts and 310 responses on ChatGPT only. Essential ($95 a month) has 50 prompts and 6,000 responses, Professional ($245) has 150 prompts and 18,000 responses, and Business ($579) has 350 prompts and 42,000 responses. Agency plans include unlimited prompts. Every paid plan includes all active models.
What puts it first is what happens next. Tracked prompts connect to citation analytics, IP-verified crawler logs, visitor analytics, and content gap analysis. A tracker tells you a prompt lost. Promptwatch shows which sources won it and whether bots could reach your page.
2. AthenaHQ
AthenaHQ Starter is $295 a month with 3,600 credits (1 credit equals 1 AI response), 11 models, unlimited topics, prompts, and competitors, and country-level support. The unlimited prompts are attractive, but the credits cap how often you can run them, and the catalog flags credit burn as the main risk. Personas and multi-region sit on Enterprise.
3. Scrunch AI
Scrunch AI Core is $250 a month with 125 unique prompts, 5,000 responses a month, and 4 LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot). Enterprise expands to 9 LLMs. The catalog notes prompt credits are consumed per engine and data refreshes weekly.
4. Profound
Profound is sold as enterprise marketing agents more than as a tracker. Its published trial runs 50 prompts daily for 7 days on ChatGPT, Gemini, and Google AI Overviews, and Enterprise tracks up to nine engines at custom pricing. Its Prompt Volumes dataset of real query demand is its standout, but the full version is Enterprise-gated.
5. Gauge
Gauge leads with daily prompt volume, with daily runs on Growth across three platforms, from $599 a month. The catalog notes its prompts are Gauge-generated and it has no third-party review presence.
6. Superlines
Superlines starts at €79 a month with daily prompt tracking and live-interface sampling, but self-serve plans cover three engines. Prompt sources include Search Console, SERP, CSV, and Reddit.
7. LLM Pulse
LLM Pulse starts at €49 a month with 50 tracked prompts and 5 AI models. Weekly is the default cadence, and daily tracking costs more (€79 a month for Starter).
8. HubSpot AEO and Semrush AI Toolkit
HubSpot AEO is $50 a month for 25 prompts daily across ChatGPT, Perplexity, and Gemini. Semrush AI Toolkit is $99 a month per domain with 5 engines and 25 prompts, and extra prompts cost $60 a month per 50. Both suit teams that already use those suites and want a modest first read.
Comparison
| Tool | Entry price | Prompts at entry | Cadence |
|---|---|---|---|
| Promptwatch | $95/mo (free Explore) | 50 (10 on Explore) | Daily |
| AthenaHQ | $295/mo | Unlimited, credit-capped | Credit-based |
| Scrunch AI | $250/mo | 125 | Weekly refresh noted |
| Gauge | $599/mo | High daily volume | Daily |
| Superlines | €79/mo | Plan-based | Daily |
| LLM Pulse | €49/mo | 50 | Weekly default |
| HubSpot AEO | $50/mo | 25 | Daily |
| Semrush AI Toolkit | $99/mo | 25 | Per plan |
How to build a good prompt set
Whatever tool you choose, the prompt list decides the value. Start with 20 to 50 prompts, not hundreds.
- Buyer questions, not keywords: "best [category] for [use case]".
- Comparison prompts with named rivals.
- Problem prompts that describe pain without naming a category.
- Brand prompts to track reputation and sentiment.
- Local or persona variants when the answer changes by who asks or where.
Use fan-outs and volume data, where available, to prune prompts nobody asks.
Who should pick which
- Promptwatch: teams that want prompt tracking tied to citations, crawler logs, and content.
- AthenaHQ: teams that want an action queue and can manage credits.
- Scrunch AI: teams that want crawler-side optimization alongside monitoring.
- LLM Pulse or HubSpot AEO: small teams that want a cheap start.
- Profound: enterprises that want its Prompt Volumes dataset and agent program.
One limit applies to all of them: tracking measures visibility. It cannot make an engine recommend you.