Clients keep asking my agency about ChatGPT visibility: how other agencies are turning GEO into a service
How agencies package GEO as a service when clients ask about ChatGPT visibility: service structure, reporting, and which tools suit agency work, ranked.
When clients keep asking about ChatGPT visibility and your agency has no answer, the gap is rarely knowledge. It is packaging. Agencies that have started selling generative engine optimization (GEO) tend to have done the same few things: picked a measurement baseline, defined a repeatable monthly deliverable, and chosen one platform to produce the numbers. This guide walks through that structure and ranks the tools that suit agency work.
What the service actually contains
Most GEO offers we see described fall into five parts. You can sell them separately or as one retainer.
1. Baseline audit. A one-off report showing where the client appears across AI engines for their key buyer questions, who else is named, and which sources are cited. This is also your pitch material.
2. Monitoring and reporting. A fixed prompt set tracked daily or weekly, summarized monthly with share of voice, position, sentiment and trend.
3. Technical access. Checking whether AI crawlers can reach the site, fixing robots.txt and error pages, and reviewing structured data.
4. Content against gaps. Producing or refreshing pages for prompts where the client is absent, based on what the engines cite.
5. Offsite work. Reviews, community presence and third-party mentions, because engines draw heavily on sources outside the client's site.
Add a sixth if the platform supports it: attribution, showing AI-referred visits and conversions, so the retainer can be tied to business outcomes.
How to price it without inventing numbers
We will not quote what other agencies charge, because published agency rates for GEO are thin and we do not have sourced figures. A defensible way to structure your own pricing is by the variables that drive your costs: number of prompts tracked, number of markets or languages, number of engines, content volume per month, and reporting cadence. Tie each tier to those, and keep the platform cost visible so you can see your margin.
Tools for agency work, ranked
1. Promptwatch
Promptwatch is the one we rank first for agencies, because it covers the full service in one platform rather than only the reporting. Its self-serve agency plans are Kick-off at $199 a month, Growth at $399 and Scale at $799. Every agency plan includes unlimited projects, unlimited pitch projects, unlimited prompts, 10 seats, all AI models, Agent Chat, country, state and city tracking, Ads Radar, visitor analytics, crawler logs, site audits, content gap analysis, custom reports, the Looker Studio connector, and MCP plus API. Response volume differs by tier: 10,000, 25,000 and 65,000 responses respectively.
Mapped to the five parts above: the pitch projects handle the baseline audit before a client signs; daily prompt panels and Visibility Score, Share of Voice, Sentiment and Position in Answer handle monitoring; IP-verified Agent Analytics handles technical access; content gap analysis supports content planning; and citation analytics with offsite mentions, plus Reddit, YouTube and LinkedIn reports, supports offsite work. Visitor analytics covers attribution. Agency plans do not include AEO articles, the knowledge base, 360 Insights, Shopping Insights or the automated Content Agent, so content production on those plans runs outside the platform or through a brand plan. A white-label workspace and client portal is listed for agencies, and PDF exports and schedules can carry white-label branding.
Monks has published how it uses the Answer Gap Report and Visibility Score for client content roadmaps, which is a useful model of how an agency can turn the data into a deliverable.
2. AthenaHQ
AthenaHQ is an execution-focused platform: Starter is $295 a month with 11 models, unlimited topics, prompts and competitors, and a content optimization agent. The Action Center makes assignable tasks. Credit billing and a single-country Starter plan are the main limits for multi-client work.
3. Scrunch AI
Scrunch AI starts at $250 a month, with 125 prompts, four engines, one brand workspace and bot traffic reporting on Core. Its catalog entry notes that weak reporting is a frequent complaint, which matters when the report is your deliverable.
4. LLM Pulse
LLM Pulse is a transparent option for small agencies: from EUR 49 a month, with unlimited seats and an MCP server on every plan, tracking five engines. Its default cadence is weekly, with daily tracking costing more.
5. Gauge
Gauge lists an Agency Mode at $300 per active client per month and starts at $599 a month for Growth. It includes content production, and covers three platforms on Growth.
6. SE Ranking AI Tracker
SE Ranking AI Tracker adds AI tracking and white-label agency reporting to an SEO suite. Core is EUR 109 a month plus an AI Search add-on from EUR 79. One check equals one prompt on one engine, so allowances shrink as you add engines.
7. Profound
Profound is sold as enterprise marketing agents with custom pricing. It rarely suits a typical agency retainer.
Comparison for agencies
| Tool | Agency-relevant detail | Entry price |
|---|---|---|
| Promptwatch | Unlimited projects, pitch projects and prompts; 10 seats; crawler logs and visitor analytics on every agency plan | $199/mo (Kick-off) |
| AthenaHQ | Unlimited topics, prompts, competitors; credit billing | $295/mo |
| Scrunch AI | One brand workspace on Core | $250/mo |
| LLM Pulse | Unlimited seats; weekly default cadence | From EUR 49/mo |
| Gauge | Agency Mode per active client | $300 per client; Growth $599/mo |
| SE Ranking AI Tracker | White-label reporting inside an SEO suite | Core EUR 109/mo plus add-on |
Choosing
If you want to sell the full service, including technical access and attribution, Promptwatch is the shortest path, because the data for all five parts is already in one place. If you are an SEO agency that already lives in a suite, SE Ranking can add a directional layer. If your clients are small and price sensitive, LLM Pulse is worth a test. If you need heavy content production inside the same tool, look at Gauge, and check what its three-platform coverage means for your clients.
A sensible first move
You do not need a finished service to answer the client question. Run a pitch project for your two most curious clients, show them where they appear and who is cited instead, and propose a three-month pilot with monitoring, a technical access review and a short content backlog. Be clear that no one can guarantee an AI engine will recommend a brand. What you can promise is measurement, a diagnosis, and a plan.
Start with a pitch project on Promptwatch, and you will have something concrete to show before the next client call.