I run an agency and need to show clients how they rank in AI search results: tools compared
Agency guide to showing clients how they rank in AI search results: what to report, which tools fit client reporting and how agency plans and pricing compare.
If you run an agency, the request is arriving in your inbox already. A client read something about ChatGPT and wants to know where they stand. "How do we rank in AI search?" sounds like a rank-tracker question, but it is not quite one. AI engines write answers rather than list results, so there is no position 4 to report. What you can show is how often the client is named, how prominently, against whom, and what is driving it.
This guide covers what to put in a client report and compares tools on agency fit.
What "rank" means in AI search
Replace the single number with a small set of measures:
- Visibility Score and mention rate: how often the client appears across a fixed set of prompts.
- Share of voice: the client against named competitors.
- Position in the answer: first mention or afterthought.
- Sentiment: how the client is described.
- Citations: which sources the engines used.
- Traffic and conversions: AI-referred visits, where measurable.
Per engine, because ChatGPT, Perplexity, Gemini and Google AI Overviews give different results.
What clients need in the report
Keep it short and honest. One page of trends, one page of what changed, one page of what you will do next. Say plainly that answers vary between runs, so you report trends over fixed prompt sets rather than single checks. No honest agency promises a client will be named.
What agencies need from a tool
- Multiple clients without per-client chaos. Separate workspaces or projects.
- Reporting that does not need Excel. Branded PDFs, scheduled reports, dashboard exports.
- Competitor tracking for each client.
- Pricing that does not punish scale. Check how projects, prompts and responses are counted.
- Evidence to act on, not just a score: citations and crawler data.
- A pitch tool to win new clients.
Tools compared
| Tool | Agency angle | Published entry price |
|---|---|---|
| Promptwatch | Self-serve agency plans with unlimited projects and prompts, 10 seats, custom reports | Agency from $199/mo |
| AthenaHQ | Credit-based GEO platform with Action Center | Starter $295/mo |
| Scrunch AI | Monitoring with audits; our catalog notes weak reporting | Core $250/mo |
| Profound | Pricing page mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, no price shown | Enterprise custom |
| Searchable | White-label reports and Looker Studio on Scale | Scale $400/mo |
| Peec AI | Our catalog notes strong agency workflows; pricing unconfirmed | Check the live page |
| Otterly.AI | Agent Analytics events listed in agency plans | Lite $29/mo |
Why Promptwatch is the first to try
Promptwatch has self-serve agency plans: Kick-off at $199/mo, Growth at $399/mo and Scale at $799/mo. Every agency plan includes unlimited projects, unlimited pitch projects, unlimited prompts, 10 seats, all AI models, country, state and city tracking, Ads Radar, visitor analytics, crawler logs, site audit, content gap analysis, custom reports, a Looker Studio connector and MCP plus API. The difference between tiers is volume: Kick-off has 10,000 responses, Growth 25,000 and Scale 65,000, with Scale adding an audit log and local GEO/SEO coordinate targeting.
For client reporting that matters. PDF reports of any dashboard, scheduled PDF reports, and Excel or CSV exports mean you are not rebuilding charts by hand. Custom dashboards support competitor comparison, topic gaps, AI model breakdown and citation views. White-label workspaces and a client portal are listed for agencies, with white-label branding on PDF exports and schedules. We cannot attach a plan to white-label from the public sources, so confirm which plan you need before you buy.
For winning clients, unlimited pitch projects let you run a visibility audit on a prospect before they are a client.
For diagnosing and acting, citation analytics, IP-verified crawler logs and visitor analytics tell the client why they are or are not visible and what AI traffic does for them. Agent Chat can build dashboards and generate PDF reports from live data, and the Action Board keeps the next tasks in order.
One caution: agency plans do not include AEO articles, the knowledge base, 360 Insights, Shopping Insights or the automated Content Agent. If you need those, look at the Business brand plan for a client site instead.
How the others fit agencies
AthenaHQ suits a team that wants a structured action queue, though its credit model, one credit per AI response, and Enterprise-gated multi-region features can strain multi-client use. Scrunch AI is workable but reviewers describe exporting data to Excel for client charts. Profound is designed for enterprises and its public agency plan has no price. Searchable's Scale plan includes white-label reports and API access at $400/mo, which is a published, concrete offer.
Who should pick which
- Agencies wanting unlimited projects, pitch audits and reporting in one place: Promptwatch.
- Agencies selling optimization workflows and comfortable with credits: AthenaHQ.
- Agencies serving enterprise clients with a larger budget: Profound.
- Agencies wanting white-label reports and a published price: Searchable.
A practical start
Pick three clients. Build a 40-prompt panel for each. Run for four weeks. Build one monthly report format and reuse it. Then price the service on the reporting and work you actually deliver, and never on a promised rank.