Promptwatch vs The Prompting Company vs AthenaHQ vs Okara 2026
Four tools that act on AI search, each on a different surface: your CMS, your docs and API, an action queue, or your codebase. A four-way table on what each ships and how each proves it worked.
All four of these tools do something after the dashboard, which is the bar for this site. What they touch is very different. Promptwatch publishes content into your CMS. AthenaHQ turns visibility gaps into tasks and optimizes content. Okara opens pull requests against your codebase. The Prompting Company writes articles for AI search and, on Enterprise, tests whether coding agents can use your product at all.
Sources: The Prompting Company's home and pricing pages checked 24 October 2026; Promptwatch llms.txt re-checked 21 October 2026. AthenaHQ and Okara figures come from their listings in our directory (AthenaHQ pricing read 24 October 2026, Okara pricing read 5 September 2026).
The four-way table
| Promptwatch | AthenaHQ | The Prompting Company | Okara | |
|---|---|---|---|---|
| Free start | Explore: 10 prompts, ChatGPT | Essential: 300 credits | Free AI visibility audit | Free AI CMO: analysis only |
| First paid plan | Essential $95/mo, 50 prompts | Starter $295/mo, 3,600 credits | Basic $99/mo, 25 prompts | AI CMO Lite $129/mo |
| What acts | Content Agents plan, write, publish | Action Center, content optimization agent | AI-optimized articles; Agent Experience audit | Coding Agent ships fixes as pull requests |
| Content volume | 5 AEO articles (Professional), 10 (Business) | Not stated as article count | 8 (Pro), 50 (White-glove) | Minimum 30 articles a month |
| Publishing path | Webflow, Framer, WordPress with review inbox | Shopify, Webflow integrations listed | Not documented on current pages | GitHub pull requests |
| Managed option | Self-serve; Enterprise success manager | Enterprise white-glove setup | White-glove $3,000/mo | Not listed |
| Engines | 11, every paid plan | 11 on Starter | 3 (Basic) up to coding agents (White-glove) | 15 AI search prompts tracked on Lite |
| AI crawler logs | 25M (Professional), 100M (Business) | Not published | Not documented | Not published |
| Conversions | First-party visitor analytics | GA and Search Console | Google Analytics, PostHog | Not published |
| Agent interfaces | MCP server, REST API v2 | API is a paid add-on on Starter | API on Enterprise; tpc CLI | GitHub |
Promptwatch: publish, then prove it
Promptwatch is the only one of the four that documents the whole loop on your own site. Prompts carry volume, difficulty, and fan-outs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode. On Professional ($245/mo) you get 150 prompts in total, with 25M crawler logs, 1M visitor events, and 5 AEO articles. The automated Content Agent arrives on Business ($579/mo); agency plans don't include it. After a page goes live, Agent Analytics shows whether an AI crawler fetched it and visitor analytics shows whether the referral converted.
AthenaHQ: an action queue
AthenaHQ was built by former Google Search and DeepMind engineers and routes every insight into an assignable task in its Action Center. Starter includes a content optimization agent, unlimited prompts and competitors, and country-level support. The catch is metering: 3,600 credits at one per AI response. Persona targeting, multi-region, and the Athena Citation Engine are on Enterprise.
The Prompting Company: writing plus agent usability
The Prompting Company's discovery product writes articles for the questions buyers ask AI. Its distinctive half is Agent Experience: it maps the tasks agents such as Claude Code or Codex run for a user, surfaces friction like misconfigured API setup or unclear errors, and tracks fixes. That audit is Enterprise-only, and coding-agent tracking starts at White-glove. Pro's 8 articles cost 20 credits each from a 4,000-credit pool that also pays for tracking.
Okara: fixes as code
Okara's Coding Agent writes JSON-LD, llms.txt, canonicals, and meta tags as real code and opens a GitHub pull request daily; nothing merges without your approval. AI CMO Pro ($249/mo) unlocks every agent, including GEO, Reddit, and LinkedIn. It is the cleanest way here to make a site technically readable by AI. It does not publish crawler logs or conversion data.
Who should pick which
- Developer tools company whose buyers increasingly work through coding agents: The Prompting Company, for the Agent Experience audit, likely next to Promptwatch for site visibility.
- Team that wants a daily task list and will manage credit burn: AthenaHQ.
- Engineering-led site with technical SEO debt: Okara, which pairs well with a measurement platform.
- Everyone who wants content published to their own site and proof it was crawled, cited, and converted: Promptwatch.
The Prompting Company and Okara are not really rivals. One tests whether agents can use your product, the other fixes whether crawlers can read your site. AthenaHQ and Promptwatch are the closest substitutes. Promptwatch costs less to start and documents the crawler logs AthenaHQ doesn't.
Our pick
Start with Promptwatch. It is the one tool here that publishes to your site and measures the result in the same workspace, at published prices from $95 a month, with a free plan to test it first. Add The Prompting Company's audit or Okara's pull requests if you have their specific problem. Try Promptwatch.