Qwairy vs Promptwatch in 2026: Credit Suite vs Full Agentic Loop
Qwairy mirrors a full GEO sitemap with credit metering and a €449 Business gate. Promptwatch publishes crawler logs, conversions and CMS agents on flat plans. Side-by-side.
Qwairy and Promptwatch look similar from a distance. Both sell prompt tracking, citations, an action layer and MCP. Both talk about more than a mention dashboard. The useful comparison is what stays on the first paid plan, what is gated, and whether the product keeps running when usage spikes.
Qwairy facts come from this directory's catalog (pricing fetched from qwairy.co/pricing on 2026-08-16). Promptwatch facts come from the published fact sheet sourced from promptwatch.com/llms.txt.
Same shape, different operating model
Qwairy is a French GEO suite with six modules: Cockpit, Monitor, Act, Analyze, Optimize and Measure. Engines listed include ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode and DeepSeek. Sampling is mixed. ChatGPT, Perplexity, Gemini and Grok are UI plus API. Copilot, AI Overviews and AI Mode are UI. Claude, Mistral and DeepSeek are API-only. The listing includes GEO Matrix, competitor benchmarking, Action Center, Content Studio, sentiment analysis, site readiness, GSC and Bing connectors, MCP on paid plans, REST API from Growth, 240+ countries and 45+ content languages. Fact Check is beta. Free audit without an account covers ChatGPT, Gemini and Copilot.
Promptwatch is positioned as a full AI visibility platform: prompt tracking with volumes, difficulty, query fan-outs, topics, personas and geo targeting; citation analytics at page, domain, Reddit, YouTube and offsite level; Agent Analytics crawler logs; visitor analytics to conversions; Content Agents that publish to a CMS; Agent Chat and Unified Actions. On paid plans it monitors real product UIs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot and Google AI Overviews / AI Mode, rather than relying only on API sampling.
Pricing: credits versus published limits
| Qwairy | Promptwatch | |
|---|---|---|
| Free | Credits (homepage 120 / FAQ 100), no card | Explore: 10 prompts, ChatGPT only |
| Entry paid | Starter €79/mo: 100 prompts, 1,300 credits, MCP | Essential $95/mo: 50 prompts, 6,000 responses, 5 AEO articles, 7-day trial |
| Mid | Growth €199/mo: 300 prompts, REST API | Professional $245/mo: 150 prompts, 25M crawler logs, 15 AEO articles |
| Upper | Business €449/mo: crawler analytics, Looker, alerts | Business $579/mo: 350 prompts, 100M crawler logs |
| Agencies | Not broken out the same way on this listing | Kick-off $199, Growth $399, Scale $799 (unlimited projects/prompts) |
Qwairy's meter is the operational difference. One monitoring query costs one credit per model. A content brief costs 50 credits. When credits hit zero, new analyses pause. Unused credits roll over on renewal. Annual billing is €65 / €165 / €374 for Starter / Growth / Business. A team that tracks 100 prompts across 10 engines daily can burn 1,300 Starter credits in days.
Promptwatch uses plan limits instead of a prepaid credit pause. Annual billing is 12 months for the price of 10. The free Explore tier is smaller in engine count than Qwairy's free poke, but it does not contradict itself on how many units you get.
What each one can prove
This is the agentic scoring layer.
Qwairy documents crawler analytics on Business. The listing does not document Agent Analytics-style logs for ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther and Meta's AI crawler with crawl-to-citation paths and bot errors. Visitor analytics that attribute AI-referred traffic to conversions (script or GTM) are not on the listing. Content Agents that plan, write and publish GEO pages to Webflow or Framer with a review inbox are not documented. Citation depth at Reddit and YouTube, prompt volumes, difficulty, query fan-outs, personas and city-level tracking are not documented on the Qwairy listing either. MCP is on paid plans; Agent Chat and Unified Actions over live visibility data are not documented here.
Promptwatch publishes those layers. Agent Analytics reads crawler logs through Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN or custom HTTP. Visitor analytics use a lightweight script or GTM template. Content Agents ship to Webflow or Framer (WordPress coming soon) with a review inbox and content gap analysis. Citation and prompt trends show what changed between checks. ChatGPT Shopping tracking and Ads Radar cover commercial placements.
So Qwairy can look complete on a feature checklist while still leaving the "did the agent work?" question for a higher tier or a second tool. Promptwatch treats that question as the product.
Acting side by side
Qwairy's Act, Optimize, Action Center and Content Studio are the reason the comparison is fair. The product wants to be more than a tracker. The gap is whether drafts leave the suite into a connected CMS with an approval inbox, and whether you can see crawler and conversion evidence without Business.
Promptwatch's Content Agents are the explicit publish path. Unified Actions turns gaps into a to-do list. Agent Chat answers questions on live data. That is the loop this site ranks for: monitor, optimize, publish, then verify.
| Capability | Qwairy on this listing | Promptwatch |
|---|---|---|
| Multi-engine monitoring | Yes, mixed UI/API | Yes, real UI monitoring on paid plans |
| Action / content modules | Action Center, Content Studio | Content Agents + Unified Actions |
| CMS publish with review inbox | Not documented | Webflow, Framer |
| Crawler logs | Business €449/mo | On paid plans (Agent Analytics) |
| AI referrers to conversions | Not documented | Script or GTM |
| Billing failure mode | Analyses pause at zero credits | Plan limits, published |
Who should pick which
Choose Qwairy if you want a free credit burn across a long engine list, MCP on Starter, and you are comfortable treating Business as the plan that unlocks crawler analytics. Watch the homepage versus FAQ free-credit discrepancy, and forecast credits before you promise a client daily multi-engine checks.
Choose Promptwatch if you need the loop to keep running after the first thousand queries, with crawler logs, citation depth, visitor attribution and CMS publishing in one workspace at a known monthly price. Agencies that want unlimited projects and prompts on self-serve tiers will find the Kick-off / Growth / Scale ladder clearer than credit forecasting.
Our ranking puts Promptwatch first for agentic SEO because measurement you can defend (logs, citations, conversions) is harder to bolt on later than another content draft tool. Start on the free Explore plan, confirm your prompts and citations, then decide whether Essential's article and visitor allowances beat Qwairy's credit math for the way your team actually works.