Tools for agencies to manage client visibility in AI search results
The best tools for agencies to manage client visibility in AI search results, compared on multi-client workspaces, reporting, white-label options and published pricing.
An agency needs more from an AI visibility tool than a solo brand does. You need many clients under one login, reports that look like yours, prices that do not scale linearly with every new account, and a way to turn findings into work you can bill for. Some tools were built with that in mind. Many added an "agency" tier later. Here is how the main options compare, using what the vendors publish.
What agencies should check
Multi-client structure. Unlimited or generously sized projects, separate workspaces and seat counts.
Reporting. Scheduled or exportable reports, white-label branding, and connectors into whatever your clients already read.
Cost model. Credits per AI response, prompts per client, flat tiers or custom quotes. The shape of the price decides your margin.
Coverage. Engines and countries per client.
Pitching. A way to show a prospect their gap before they sign.
Depth. Whether the tool only tracks mentions, or also shows crawler access, citations and traffic, which are the things that justify a retainer.
The shortlist
1. Promptwatch
Promptwatch has the most developed self-serve agency offer we have found. Plans are Kick-off at $199 a month (10,000 responses, 1,000 Agent Credits, 500K visitor events, 10M crawler logs), Growth at $399 (25,000 responses, 2,500 Agent Credits, 2M visitor events, 25M crawler logs) and Scale at $799 (65,000 responses, 6,500 Agent Credits, 15M visitor events, 100M crawler logs, audit log and local GEO and SEO coordinate targeting). Every agency plan includes unlimited projects, unlimited pitch projects, unlimited prompts, 10 seats, all AI models, Agent Chat, country, state and city tracking, Ads Radar, visitor analytics, crawler logs, site audit, content gap analysis, custom reports, the Looker Studio connector and MCP and API.
Promptwatch also lists a white-label workspace and client portal for agencies and white-label branding on PDF exports and schedules, without tying it to a plan. Slack briefings are not available on white-label workspaces. A seven-day free trial applies to Kick-off and Growth on monthly billing, and Scale has no trial.
The limits matter. Agency plans do not include AEO articles, the knowledge base, 360 Insights, Shopping Insights or the automated Content Agent. Self-serve plans top out at 65,000 responses, so larger agencies need Enterprise pricing.
2. AthenaHQ
AthenaHQ Starter is $295 a month with 3,600 credits (one credit is one AI response), across 11 models. Credits make costs hard to predict as you add clients, and Starter is single-country, so multi-market clients push you toward Enterprise. It has an Action Center and content agent. No crawler analytics are listed.
3. Scrunch AI
Scrunch AI Core is $250 a month for 125 prompts, one brand workspace and five user licenses, so each additional client brand is a cost question. Reviewers say agencies export to Excel to build client charts, and prompt credits are consumed per engine.
4. Profound
Profound mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, but shows no price. Enterprise is custom. It is a broad marketing agent suite more than an agency tracker.
Other agency-friendly options
Ceyo is priced for agencies: Core $39 a month billed yearly, Grow $119 (5 projects, white-label exports and API) and Pro+ $399 (unlimited projects), with eight engines from real interfaces. Mentionable Agency is 299 euros a month for 385 prompts, unlimited client projects, white-label reports and shareable audits, and no crawler logs. Cognizo has an agency partner program with white-label reporting. GetIntel lists white-label on its $49 Pro plan.
Comparison
| Tool | Client structure | White-label | Entry price | Crawler logs |
|---|---|---|---|---|
| Promptwatch | Unlimited projects, 10 seats | Workspace, portal, PDF branding | $199/mo agency | Yes, all agency plans |
| AthenaHQ | Per credit pool | Not published | $295/mo | Not published |
| Scrunch AI | One workspace on Core | Not published | $250/mo | Bot traffic reporting |
| Profound | Per-client credits | Not published | Not priced | Not published |
| Ceyo | 5 to unlimited projects | Yes, from Grow | $39/mo yearly | Not documented |
| Mentionable | Unlimited client projects | Yes | 299 euros/mo | Not published |
Who should pick which
If you want a full stack with unlimited projects and prompts and crawler logs on every plan, Promptwatch is the one we would evaluate first. If you need content automation, plan for a Business brand plan or write the content yourself, since agency plans exclude the Content Agent. AthenaHQ suits a team that wants an action queue and can model credit use. Scrunch AI fits a small client roster. Mentionable and Ceyo are worth pricing if white-label reporting at a lower entry cost is the priority.
The limit
No tool can promise a client a mention. Sell the work as measurement, diagnosis and execution on a stable prompt set, and report method with every number.