Which AI visibility tools track brand mentions across multiple countries and languages?
International brands need AI visibility tracking by country and language. We compare which tools do it, what each tier covers, and where the gaps sit.
An AI assistant does not give one answer to the world. Ask the same buying question from Amsterdam, Austin and Singapore, in Dutch, English and another language, and you can get three different shortlists with three different sets of sources. A brand that only checks its home market in English is measuring a fraction of its exposure.
So the useful question is which AI visibility tools track brand mentions across multiple countries and languages, and how well they do it. This guide compares the main options on the points that matter: how location and language are set, which tier you need, what is gated behind enterprise pricing, and what you get beyond a count of mentions.
What to check before you buy
Country as a setting, not a footnote. You want to choose the country a prompt is asked from and compare results across markets side by side.
Language as a separate setting. Country and language are not the same thing. Belgium, Switzerland and Canada each have more than one language. You need prompts written in the local language, not translated search terms run in English.
Which tier includes it. This is where many tools differ. Some include multi-country tracking in the entry plan, and some push it to enterprise.
Local sources. Answers in each market cite local sites. Citation analytics per country shows which local pages and domains win.
Beyond mentions. Crawler access and traffic by market help you tell whether a gap is a content problem or an access problem.
How the tools compare
Details come from vendor pages as recorded in our catalog on 24 October 2026, except Promptwatch, which follows its plan matrix.
| Tool | Entry price | Country and language handling |
|---|---|---|
| Promptwatch | Free Explore; paid from $95/mo | Prompt panels run daily per model, country and language; country-level tracking on every paid plan; state and city from Business |
| AthenaHQ | From $295/mo | Country-level on Starter; multi-region and multi-language support is Enterprise |
| BotRank.ai | From 89 EUR/mo | All countries and languages on every plan, but three platforms per plan |
| Advanced Web Ranking | From $139/mo | Results broken down by device, location and language |
| Scrunch AI | From $250/mo | Not documented in our catalog |
| Profound | Enterprise custom | Not documented in our catalog |
| Otterly.AI | Lite tier, lowest price here | Lists 65+ countries |
Promptwatch: the strongest all-round choice
Promptwatch treats country and language as part of how monitors are defined: prompt panels run daily per model, per country and per language. Country-level tracking is on every paid plan, with state and city tracking from Business, and local GEO and SEO targeting by coordinates for markets where you need a specific spot. Persona stacking lets you add the kind of buyer on top, which matters when the same market has different segments.
The reason it comes first is what sits next to the mentions. Citation analytics shows which pages and domains win each prompt, so you can see that a German answer leans on German publishers while the English one cites something else. Agent Analytics shows IP-verified AI crawler logs, so you can check whether GPTBot, OAI-SearchBot, ClaudeBot or PerplexityBot are reaching each language version of your site. Visitor analytics shows AI-referred traffic and conversions. Where most rivals only count mentions, this answers why a market is weak.
All paid brand plans include every active model. Essential costs $95 a month, Professional $245 (crawler logs start here) and Business $579. Agencies running multi-market clients get unlimited projects and prompts on Kick-off ($199), Growth ($399) and Scale ($799).
The catch for international teams is practical: language and country coverage multiplies your prompt count. Fifty prompts across five markets is 250 combinations, so plan the panel to your tier.
The alternatives
AthenaHQ is attractive for its action queue and its model coverage, with 11 models on Starter. Starter is single-country, and multi-region and multi-language support sits in Enterprise, which the catalog notes starts around $2,000 a month. For a multi-market brand this pushes you toward a sales call.
BotRank.ai is the cleanest answer for an all-countries, all-languages entry price: every plan includes all countries and languages, collected daily from the real interfaces. The limit is three platforms per plan, 25 prompts on Starter, and no crawler-log product.
Advanced Web Ranking suits teams that already think in locations, devices and languages and want auditable reporting, from $139 a month. Its keyword-unit billing multiplies quickly with locations and engines.
Scrunch AI and Profound track multiple engines at higher tiers, but nothing in our catalog describes country and language setup, so ask before you buy. Profound is sold more as marketing agents than as a tracker, and Enterprise has been estimated around $40k a year.
Otterly.AI lists 65+ countries and unlimited seats and is a simple way to try multi-country checks cheaply, but it is monitoring only and its entry allowance is small.
Who should pick which
- You want multi-market tracking plus crawler, citation and traffic data: Promptwatch.
- You want all countries and languages at a fixed entry price and can live with three engines: BotRank.ai.
- You run a location-heavy reporting practice: Advanced Web Ranking.
- You are comfortable with an enterprise conversation for multi-region support: AthenaHQ.
What no tool can do
No tool guarantees that an assistant mentions you in any market. Start with your top three markets and ten prompts each, written natively in each language, and compare for two weeks before you scale.