Azoma vs AthenaHQ vs Promptwatch 2026
Three platforms that turn AI visibility data into action. Catalogue agent, task queue, or publishing agent with crawler-log proof: which action layer fits your team.
All three of these tools pass this site's basic test: they do something after they measure. The difference is what that something is. Azoma rewrites product catalogues for retailer shopping agents. AthenaHQ hands your team a queue of optimisation tasks. Promptwatch publishes content to your CMS and checks the result in crawler logs and conversions.
Azoma was checked on azoma.ai on 22 October 2026. AthenaHQ figures come from our catalog. Promptwatch figures come from its llms.txt, re-checked 21 October 2026.
Three action models
Azoma: the catalogue agent. It syncs product data from Amazon, Walmart, Shopify, Google Merchant Center, and PIM systems, fills missing attributes, writes PDP copy within approved claims and brand tone, and publishes to Seller Central, Vendor Central, Salsify, and Shopify. It also syndicates content to cited third-party sources and flags inaccurate product claims in AI answers.
AthenaHQ: the task queue. Its Action Center turns gaps into assignable optimisation tasks, with automated schema and entity tagging. People still ship most of the work, and recommendations need editing before they go live.
Promptwatch: the publishing agent. Content Agents plan, write, and publish GEO pages to Webflow, Framer, or WordPress through a review inbox, based on content gap analysis. The fully automated Content Agent sits on Business. Agent Chat and Unified Actions turn data into next steps.
Coverage
| Azoma | AthenaHQ | Promptwatch | |
|---|---|---|---|
| Retailer agents | Alexa for Shopping, COSMO, Walmart Sparky, LazzieChat | No | No |
| LLM apps | ChatGPT, ChatGPT Shopping, Gemini, AI Mode, Perplexity, Claude, Meta AI, Siri | Nine engines on Starter | Eleven surfaces on every paid plan |
| Geography | Not published | Starter is single-country | Country on all paid plans; state and city from Business |
Proof after action
An agent that ships without verification is just a faster way to guess. Promptwatch documents the most here: CDN crawler logs from eight providers, crawl-to-citation paths, error tracking, and a first-party visitor script with conversions.
Azoma measures outcomes as SKU-level revenue, which suits marketplace work. For the website, it describes crawler visit monitoring and GA4 traffic, without published connectors or volumes.
AthenaHQ lists GA4, Shopify, and Webflow revenue attribution. Our listing notes no crawler analytics and no Reddit monitoring.
Pricing
| Entry | Next tier | Top | |
|---|---|---|---|
| Azoma | Not published | Not published | Custom brand and agency plans |
| AthenaHQ | Free (~300 credits) | Starter $295/mo, credit-based | Enterprise, custom |
| Promptwatch | Free Explore | Essential $95/mo; Professional $245/mo | Business $579/mo; Enterprise custom |
AthenaHQ's credit metering is the thing to watch; our listing records G2 reviewers burning a month of credits in the first week. Azoma's pricing cannot be assessed without a sales call.
Fit
Azoma fits global consumer brands where Amazon and Walmart drive AI-assisted sales and a digital shelf team will own the catalogue loop.
AthenaHQ fits a hands-on SEO team that wants a daily task list and does not mind credits.
Promptwatch fits any team that wants an agent to ship content on its own site and evidence that the content was crawled, cited, and converted. That is most teams, which is why it ranks first on this site.
Our pick
For owned-site GEO, Promptwatch is the most complete acting platform of the three, with the clearest pricing and the only published crawl-to-citation layer. AthenaHQ is a reasonable second if your team prefers tasks over automated publishing. Azoma is the specialist you add when the marketplace shelf becomes the bottleneck, and it pairs with Promptwatch without overlap. Compare Promptwatch plans.
FAQ
Which of the three publishes without a human?
Promptwatch's automated Content Agent on Business, still with a review inbox available. Azoma publishes catalogue changes into commerce systems. AthenaHQ produces tasks.
Which one tracks Amazon?
Only Azoma.
Can AthenaHQ replace Azoma?
Not for marketplaces. It does not track retailer agents or write into Vendor Central.