Promptwatch vs Azoma vs Scrunch AI vs Profound 2026: which one acts and which one reports
All four now call themselves agentic. We checked what each one actually changes outside its own dashboard, which plan that starts on, and how you would know it worked.
Open the homepages of these four vendors side by side and the vocabulary is nearly identical. Promptwatch calls itself an agentic AI search optimization platform. Azoma names its category Agentic Commerce Optimisation. Scrunch AI sells an Agent Experience Platform. Profound leads with marketing agents for AEO, content, demand, and PR. Four products, one word.
That shared label is why buyers put them on one shortlist, and it is also why the shortlist is hard to read. "Agent" can mean software that publishes a page, software that rewrites a product record, software that changes what a crawler receives, or a sales-led program you configure with a vendor. Those are different purchases with different owners inside your company.
So we applied one blunt test to each tool. Does it change something outside its own dashboard? On which plan does that start? And can it show you, afterwards, that the change was read by an AI system?
Sources: Promptwatch from its llms.txt, re-checked 21 October 2026. Azoma from azoma.ai, checked 22 October 2026. Scrunch AI and Profound from their entries in our directory.
Promptwatch: publishes pages, then checks the crawl
What changes: pages on your website. Promptwatch Content Agents plan articles from content gap analysis, write them, and publish to Webflow, Framer, or WordPress after an editor clears them in a review inbox. Professional ($245/mo) includes 5 AEO articles a month; the automated, scheduled Content Agent starts on Business ($579/mo) with 10. Agent Chat and Unified Actions sit on top of the same data, turning findings into a prioritised to-do list, and an MCP server plus REST API v2 come with every paid plan, so your own agents can query it.
What it reports: prompt tracking on every paid plan across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, Google AI Overviews, and AI Mode, with search volumes, difficulty scores, and query fan-outs. Citation analytics at page and domain level, including Reddit and YouTube. Prompt and citation trends that show what changed between checks.
How you know it worked: Agent Analytics reads AI crawler logs from your CDN (Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, or custom HTTP) and maps the crawl-to-citation path for each page. Visitor analytics attach AI-referred sessions to conversions. Crawler logs start on Professional with 25M logs.
Limits worth stating: Essential at $95/mo has gap analysis and site audit but no AEO articles and no crawler logs. Promptwatch does not track Amazon or Walmart shopping agents.
Azoma: rewrites the product catalogue
What changes: product records. Azoma syncs data from Amazon, Walmart, Shopify, Google Merchant Center, and PIM systems, fills attribute gaps, and generates PDP copy, imagery, and blog content against approved claims and brand tone. It publishes into Amazon Seller Central, Vendor Central, Salsify, Shopify, and PIM or DAM systems. It also syndicates content to third-party sources that shopping agents cite. On the technical side it generates robots.txt, llms.txt, and schema after a site audit.
What it reports: brand, category, and SKU visibility across retailer agents (Amazon Alexa for Shopping, Amazon COSMO, Walmart Sparky, Lazada LazzieChat) and LLM apps (ChatGPT including ChatGPT Shopping, Gemini including AI Mode, Perplexity, Claude, Meta AI, Siri). Share of voice, citations, sentiment, and Answer Integrity checks for inaccurate product claims. Priority-scored recommendations go to Slack or Microsoft Teams.
How you know it worked: SKU-level revenue attribution for marketplace work. On the website, Azoma describes crawler visit monitoring and AI traffic through GA4, without published CDN connectors, log volumes, or a crawl-to-citation path.
Limits worth stating: pricing is custom and sold through sales, with separate brand and agency plans. Azoma does not document Webflow, Framer, or WordPress publishing, an MCP server, or a public reporting API. SOC 2 is in progress, not certified.
Scrunch AI: changes what the crawler receives
What changes: the version of your page an AI crawler is served. Scrunch AI runs an Agent Experience Platform (AXP) that detects LLM crawlers and serves them an AI-optimised parallel version of your content, while the human page stays as it is. Our listing describes those variants as tighter answer blocks, explicit entity statements, and denser structured data. Setup runs through your CDN or an edge worker and needs real engineering time.
That is a genuine action, and an unusual one. Nothing gets published to your CMS. The source page is untouched; the delivery changes. Conservative SEO teams should review the setup before turning it on, since it targets declared LLM crawlers and keeps the human page canonical.
What it reports: visibility tracking across up to nine engines on the Enterprise tier, competitor benchmarking, and crawler traffic analytics. Our listing records weekly data refresh, prompt credits consumed per engine, recommendations that say where you are absent but not what to change, and weak reporting as the most common G2 complaint.
How you know it worked: crawler traffic analytics show which bots fetch which pages. Our listing does not document a crawl-to-citation path or visitor analytics tied to conversions.
Pricing: Starter is $250/mo billed annually ($300 monthly) with 3 seats and 350 custom plus 1,000 industry prompts. Growth is $417/mo annually ($500 monthly). Enterprise is custom and is where our listing places AXP at scale, SSO, SOC 2, and the data API. Sitecore acquired Scrunch in June 2026, so the roadmap now sits inside a DXP vendor.
Profound: reports on public plans, agents on Enterprise
What changes: on the public tiers, nothing outside the dashboard. Profound markets agents for AEO and SEO, content and demand, and PR, but our listing places "Agents" in the Enterprise package, alongside up to 10 engines, the full Prompt Volumes dataset, API, and SSO. Enterprise contracts start around $40k a year. Our listing documents no Content Agent loop that publishes to a CMS, so if Profound's agents generate drafts, assume you ship them yourself unless a demo shows otherwise.
What it reports: citation share, share of voice, and answer-level analytics. Starter ($99/mo, billed annually) covers ChatGPT only with 50 prompts and 1 seat. Growth ($399/mo, billed annually) covers 3 engines with 100 prompts, 3 seats, and a 7-day trial. Prompt Volumes, its dataset of real query demand, is the most distinctive piece.
How you know it worked: our listing documents no AI crawler-log product and no visitor analytics tied to conversions. It also notes G2 reviewers reporting citation counts that did not match manual ChatGPT checks, and a realistic setup of one to three months with a dedicated owner.
The action audit
| Promptwatch | Azoma | Scrunch AI | Profound | |
|---|---|---|---|---|
| What the agent changes | Publishes articles to your CMS | Rewrites listings, publishes to marketplaces and PIM | Serves optimised page variants to AI crawlers | Not documented on public tiers |
| Where it lands | Webflow, Framer, WordPress | Seller Central, Vendor Central, Salsify, Shopify, PIM/DAM | CDN or edge layer | Agents on Enterprise |
| Plan where acting starts | AEO articles from Professional ($245/mo); automated agent on Business ($579/mo) | Custom contract | AXP at scale on Enterprise; tier limits below that not stated | Enterprise, from about $40k/yr |
| Proof after the change | Crawl-to-citation path, citation trends, conversions | SKU revenue; GA4 and crawler visits on site | Crawler traffic analytics | Not documented |
| Engines | 11 surfaces on every paid plan | 6 LLM apps plus 4 retailer agents | Up to 9 on Enterprise | 1 / 3 / up to 10 by tier |
| Published entry price | Free; paid from $95/mo | None (sales) | $250/mo annual | $99/mo annual |
Which one fits which buyer
A consumer brand that wins or loses on Amazon and Walmart listings should talk to Azoma first. It is the only one of the four that writes into the marketplace and watches the retailer agents.
A large, content-heavy site with engineers who can work at the CDN layer, and a reason not to touch the source pages, is the case for Scrunch AI. Plan for manual reporting.
An enterprise marketing team already buying a broad agent program, where AI search is one channel among several, is who Profound's Enterprise tier is built for. Teams that want an AI-search tool rather than a marketing program should not start here.
Everyone else whose AI visibility depends on their own website, which is most B2B, SaaS, and publisher teams, should evaluate Promptwatch first.
Our verdict
Scored by this site's rule that tools which act rank above tools which report, the order is Promptwatch, Azoma, Scrunch AI, Profound. Azoma and Scrunch AI both change something real, one on the catalogue and one at the crawler edge. Profound's public plans report, and its agents sit behind an enterprise contract with no documented publishing path.
Promptwatch takes first place for a specific reason: it is the only one of the four that publishes to your site and then proves the result with its own evidence. The crawler log shows ChatGPTBot or ClaudeBot fetching the new page, citation trends show whether engines started citing it, and visitor analytics show whether those referrals converted. That chain is what separates an agent from a faster way to guess.
Our recommendation is Promptwatch, starting on Professional if you want AEO articles and crawler logs together, or Business for the scheduled Content Agent. If marketplace listings are a separate revenue line, Azoma can run beside it on that shelf. Plans and trials are at promptwatch.com.