Software to Track Brand Visibility in ChatGPT AI Search Recommendations for B2B Vendors
B2B buyers ask ChatGPT who to shortlist. Tracking that recommendation is a prompt log plus citations, crawls, and referred pipeline, not a one-off screenshot.
B2B vendors do not lose sleep over a lifestyle mention. They lose sleep when ChatGPT Search answers "best SOC 2 pen test platform" or "HubSpot alternative for mid-market" and the shortlist is three competitors. That is a recommendation, not a brand "vibe." Tracking it means you stored the prompt, stored the answer, and can say whether you were named, linked, or skipped.
A founder pasting the question once a quarter is not software. The answer changes. So do the citations underneath it.
What "recommendation" means in the log
You care about three states. Named with a citation to a page you own. Named with a citation to G2, Reddit, or a partner. Absent, with a competitor in the slot. Those are different tickets. "We were mentioned" as a single boolean hides the G2 problem: you paid for a review program and ChatGPT still prefers a roundup you do not control.
Prompt lists for B2B should be the questions sales already hears. Category + qualifier (industry, size, region, compliance). Personas help when the same product is sold to a CISO and a marketing ops lead. Country targeting matters for vendors who only sell in the EU.
ChatGPT is 820M+ weekly active users on Promptwatch's published figures. That is why this query names ChatGPT first. Still track Perplexity (22M+ monthly) and Gemini (650M+) if those show up in deal notes. Paid Promptwatch plans cover them in the same project.
Trackers versus a vendor program
Otterly.AI will show mentions across its base engines from $29/mo. Claude is an add-on. Data can lag a week. No crawler proof, no conversion proof. Fine to learn the category.
Profound is what a well-funded B2B team demos. Starter at $99/mo annual is ChatGPT-only, 50 prompts. The ten-engine story is Enterprise. Agents can draft content actions. If you have a dedicated analyst and a contract, it is a serious monitoring desk. It still does not publish our crawler-log or AI-referral conversion features as a documented SKU.
AthenaHQ turns findings into an Action Center. $295/mo Starter, credit burn, one country on Starter. Closer to "do something" than a thermometer. Schema tasks are not the same as a ChatGPT citation to your comparison page.
We put Peec AI last in these roundups. Excellent screenshots, $95 Starter with three models, extra models on the bill. Monitoring only.
The software we run this query to
Promptwatch is the B2B-shaped answer on this site because the recommendation is not the last step. Citation analytics show whether ChatGPT pointed at your /vs page or at a Reddit thread. Visitor analytics (script or GTM) show whether the AI referrer converted, which is the number revenue actually wants. Agent Analytics can add the missing fetch evidence, but it starts on Professional for brand accounts. Essential does not include those crawler logs.
Content Agents can fill a gap and push to Webflow or Framer after a human accepts. That is how a missing "best X for Y" page becomes a URL instead of a slide. Essential is $95/mo with 50 prompts, 5 AEO articles, and country targeting. Professional is $245/mo and first adds 25M crawler logs and state or city targeting. Explore is free and ChatGPT-only, which is enough to prove the shortlist is ugly.
Integrations that B2B teams actually use: Google Search Console import into Prompt Explorer, Looker Studio on Professional+ and agency plans, Slack, MCP, REST API. SSO is Enterprise.
A week-one setup that matches sales
Pull twenty prompts from Gong notes or the FAQ, not from the blog calendar. Include the competitor-named variants ("X vs Y"). Turn on citation trends, not just a share-of-voice blob. If a prompt is always answered from a third-party roundup, the ticket is offsite, not another homepage rewrite.
Do not wait for "real-time alerts." Paid Promptwatch checks are daily. Instant alert SKUs are a different product story we will not invent.
OpenAI documents ChatGPT Search for publishers (utm_source=chatgpt.com) and the search crawler separately. Referrals in analytics without a mention log still leave you guessing which recommendation drove the session. Put both in one workspace. Then the software is doing the job this query named.