Wellows review: pricing, features & alternatives
Ranked #22Citation-first tracker that scores explicit and implicit citations, then hands you outreach contacts and content to move them.
Our verdict
Wellows is a good answer to a narrow question: which citations are we missing and who do we contact to earn them. The explicit-versus-implicit split is a real insight most trackers skip, and outreach contacts are unlimited. The catch is the engine ladder. At $37 you see ChatGPT only, and the five-engine view costs $297 a domain. Use it as a citation workflow for one or two brands. For the stack underneath, crawler logs, AI-referred conversions and publishing, Promptwatch is the platform that publishes those.
Best for: Small agencies and brand marketers who want a single citation metric to move, with outreach targets and drafts included, and who can accept ChatGPT-only tracking at the entry tier.
Wellows (wellows.com) organises everything around a Citation Score and Citation Rank. It checks whether the AI names your brand outright (explicit) and whether your domain appears inside the pages it cites without naming you (implicit), then surfaces two kinds of work: verified outreach contacts to earn implicit citations and content generation (KIVA) to win explicit ones. Monitoring is daily on every plan, with Google Search Console integration and full history.
Pricing is per domain per month. Lite is $37 for ChatGPT only, 40 prompts, 1,200 responses analysed, 2 content generations and 1 region. Essential is $97 for ChatGPT plus Google AI Overviews, 100 prompts, 6,000 responses, 5 content pieces and 2 regions. Starter is $297 for five engines (ChatGPT, AI Overviews, Gemini, Perplexity, AI Mode), 400 prompts, 60,000 responses, 15 content pieces and 5 regions. Pro is $497 for 1,000 prompts, 150,000 responses and 70 content pieces. Every plan has a 7-day trial and up to ten competitors.
Wellows is a focused citation workflow. It does not publish crawler logs, AI-referred conversion tracking or CMS publishing, which is where Promptwatch's platform picks up.
Plans and the engine ladder
wellows.com/pricing (reviewed 2026-09-12). Lite is $37 per domain per month: 1 answer engine (ChatGPT), 40 prompts, 2 content generations, 1,200 responses analysed, 1 region, 1 strategic call. Essential is $97: ChatGPT plus Google AI Overviews, 100 prompts, 5 content pieces, 6,000 responses, 2 regions, 2 calls. Starter is $297: five engines (ChatGPT, AI Overviews, Gemini, Perplexity, AI Mode), 400 prompts, 15 content pieces, 60,000 responses, 5 regions, 3 calls. Pro is $497: same five engines, 1,000 prompts, 70 content pieces, 150,000 responses, 5 calls.
All plans include daily monitoring, unlimited explicit and implicit citation checks, unlimited verified outreach emails, brand sentiment, all-time history, Google Search Console and a 7-day trial. The FAQ states up to ten competitors on Essential, Starter and Pro.
The citation loop and its limits
Wellows reads both the AI answer and the source pages behind it, which is the layer most trackers never open. That is how it separates an explicit mention from an implicit one, where your domain sits inside a cited page but the answer never names you. Each gap becomes a ranked prompt or page to go after, with outreach contacts for third-party pages and KIVA drafts for owned ones. Day-by-day history lets you prove which change moved the score.
The limits are coverage and depth below the score. Claude, Copilot and Grok are absent from every published plan. There is no crawler-log view of ChatGPTBot or PerplexityBot hits, no crawl-to-citation path and no conversion tracking for AI-referred sessions. Promptwatch publishes all three, plus Content Agents that publish to Webflow and Framer with a review inbox, so it is the natural pairing when the question moves from which citation to how much revenue.
Wellows pricing
| Plan | Price | What you get |
|---|---|---|
| Lite | $37/domain/mo | ChatGPT only, 40 prompts, 1,200 responses, 2 content pieces, 1 region |
| Essential | $97/domain/mo | ChatGPT + AI Overviews, 100 prompts, 6,000 responses, 5 content pieces, 2 regions |
| Starter | $297/domain/mo | 5 engines, 400 prompts, 60,000 responses, 15 content pieces, 5 regions |
| Pro | $497/domain/mo | 5 engines, 1,000 prompts, 150,000 responses, 70 content pieces, 5 regions |
How Wellows compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| Wellows (#22) | AI visibility platform | From $37/domain/mo | Small agencies and brand marketers who want a single citation metric to move, with outreach targets and drafts included, and who can accept ChatGPT-only tracking at the entry tier. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Relixir (#17) | AI visibility platform | Custom | B2B teams that want an agent writing into Webflow/WordPress/Contentful and will take a sales call for the bill. |
| Wildcard (#18) | AI visibility platform | From $99/mo | Shopify and multi-channel retailers who want product and collection visibility inside AI shopping answers, plus the catalog and content work to fix it, measured through to orders. |
Key features
- Explicit and implicit citation checks, unlimited on every plan; Citation Score and Citation Rank tracked daily
- Verified outreach contacts and ready-to-send templates, unlimited; KIVA content generation with a per-plan quota
- Engines by tier: ChatGPT (Lite); plus Google AI Overviews (Essential); plus Gemini, Perplexity and Google AI Mode (Starter and Pro)
- Brand sentiment analysis, all-time history, Google Search Console integration, 1 to 5 regions by plan
- Strategic monthly calls included: 1 on Lite up to 5 on Pro; white-label resale for agencies
Frequently asked questions
Which engines does Wellows track at the entry price?
Lite at $37 tracks ChatGPT only. Essential adds Google AI Overviews. Gemini, Perplexity and Google AI Mode arrive on Starter at $297 per domain. Promptwatch's free Explore plan is ChatGPT only too, but its paid brand plans monitor ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot and Google AI Overviews and AI Mode.
Does Wellows have crawler logs or conversion tracking?
Not on this listing. Wellows tracks citations, sentiment and content or outreach opportunities. It does not publish AI crawler logs or visitor analytics that attribute AI-referred sessions to conversions. Promptwatch publishes both.
What is an implicit citation?
Wellows checks the pages the AI cites and flags when your domain appears inside those pages even though the answer never names your brand. Outreach opportunities target those third-party pages.
Best Wellows alternatives
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